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It may measure less than 50 square miles and have a population that doesn’t even crack a million, but San Francisco justly ranks as one of the greatest cities in the world. Famous for grand-dame Victorians, cable cars, a dynamic waterfront, and a soaring golden bridge, this city truly has it all. With trend-defining cuisine ranging from Michelin-starred dining to outrageous food trucks; world-renowned symphony, ballet, theater, and opera; plus almost boundless outdoor adventures, San Francisco justifiably stands out as one of the ultimate must-visit cities on any traveler’s wish list.
The hardest part may be deciding where to go first. (Well, that and packing for the city’s famously unpredictable weather.) The Golden Gate Bridge is one of the city’s most iconic landmarks; you can walk or bike across the span to the Marin Headlands. Or stay on the San Francisco side and stroll over to the San Francisco Palace of Fine Arts, the Presidio, or Lands End, a rugged, windswept playground where you can watch for whales and check out the ruins of the Sutro Baths.
Fisherman’s Wharf beckons with its seafaring vibe and amazing seafood restaurants; look out across the water and you’ll see another fascinating destination not to be missed, Alcatraz Island. (You can book an excursion there by boat with City Experiences—they offer day and nighttime tours, as well as a behind-the-scenes tour.) The bustling plazas of Union Square and Ghirardelli Square offer shopping and more great dining options. The city’s patchwork of distinct neighborhoods—the Mission District, Chinatown, North Beach, Haight-Ashbury, Nob Hill, and so many more—offer endless diversions both day and night.
Despite its famously steep hills, San Francisco is remarkably easy to get around. Clanging cable cars are beloved icons and a convenient way to travel between the waterfront and Union Square. Historic streetcars run along the Embarcadero with stops for Fisherman’s Wharf, the Ferry Building Marketplace, and Oracle Park, home of the Major League’s Giants baseball team. For an easy, affordable ride, look for one of hundreds of bikeshare stations and hop on a Bay Wheels bike (or ebike) and go.
The underground BART metro system travels within and beyond San Francisco, with routes south to San Francisco International Airport and east to Berkeley, Oakland, Pleasanton, and other communities. And San Francisco’s local MUNI buses travel citywide.
Insider tips: If you plan to visit several of the attractions it can cover, consider getting a CityPASS; it includes prepaid admission to the California Academy of Sciences; a Blue & Gold Fleet Bay Cruise Adventure; a choice between the Aquarium of the Bay or the Walt Disney Family Museum, and a choice between The Exploratorium or the San Francisco Zoo and Gardens.
Another economical option is the San Francisco C3 ticket, which is good for admission into three attractions. Choose from the CityPASS options above, plus SFMOMA, Bay City Bike and Parkwide Bike Rentals, and the de Young Museum + Legion of Honor.
CityPASS and the San Francisco C3 ticket are both valid for 30 days.
- Where to Find the Best Shopping in San Francisco

- LGBTQ+ Travel in San Francisco

LGBTQ+ Travel in San Francisco
- Ways to Play in San Francisco

Ways to Play in San Francisco
- A Guide to San Francisco’s Mission District
A Guide to San Francisco’s Mission District
- So You Think You Know San Francisco?
So You Think You Know San Francisco?
- Why a Visit To San Francisco’s Japantown Is Worth the Stop
Why a Visit To San Francisco’s Japantown Is Worth the Stop
- 9 San Francisco Luxury Hotels Worth the Splurge
9 San Francisco Luxury Hotels Worth the Splurge
- Best Places to View the Golden Gate Bridge
Best Places to View the Golden Gate Bridge
- Top 10 San Francisco Fisherman’s Wharf Hotels
Top 10 San Francisco Fisherman’s Wharf Hotels
- 11 of the Best Museums in San Francisco
11 of the Best Museums in San Francisco
- Best Boutique Hotels in San Francisco
Best Boutique Hotels in San Francisco
- San Francisco History: 10 Ways to Experience It
San Francisco History: 10 Ways to Experience It
- 15 Places to Find Amazing Ramen in San Francisco
15 Places to Find Amazing Ramen in San Francisco
- The Presidio
The Presidio
- Dining in San Francisco
Dining in San Francisco
- 14 Best Spots for Ice Cream in San Francisco
14 Best Spots for Ice Cream in San Francisco
- Twin Peaks Boasts an Incredible View of San Francisco
Twin Peaks Boasts an Incredible View of San Francisco
- San Francisco Zoo & Gardens
San Francisco Zoo & Gardens
- The Best San Francisco Hotels for Every Type of Traveler
The Best San Francisco Hotels for Every Type of Traveler
- Union Square
Union Square
More Resources
- San Francisco Travel
San Francisco Travel
- Alcatraz Island Transportation and Tours
Alcatraz Island Transportation and Tours
- Ferry Building Marketplace
Ferry Building Marketplace
- California Questionnaire: Alex Honnold
California Questionnaire: Alex Honnold
The El Capitan free-solo rock climber explains his love for Yosemite and more California favorites
- Foodie’s Guide to California Ballparks
Foodie’s Guide to California Ballparks
Think outside the nacho plate on your next visit to a California baseball stadium
- Secret California Bars
Secret California Bars
Discover these hidden spots to sip
- Ways to Play in San Francisco
Ways to Play in San Francisco
Turn your classic city tour into an exuberant adventure
- 2025 Family Holidays at California Hotels
2025 Family Holidays at California Hotels
Embrace the season—and actually relax—at one of these hotels with holiday spirit
- 20-Plus Ways to Celebrate New Year’s Eve 2025 in California
20-Plus Ways to Celebrate New Year’s Eve 2025 in California
Ring in 2026 from a downtown hotel, a mountain top, a theme park—or even a quiet beach
- The Ultimate Made-in-California Gift Guide
The Ultimate Made-in-California Gift Guide
Neon cowboy hats, hand-harvested caviar, and heritage sheep throws. Explore our list of unique gifts, all made in the Golden State.
- Ghirardelli Square
Ghirardelli Square
Ghirardelli Square, a former chocolate factory, serves up fun, food, and shopping
- California Towns with Holiday Spirit
California Towns with Holiday Spirit
Visit these merry spots that put on a seasonal show in winter
- 2025 Black Friday Travel Deals in California
2025 Black Friday Travel Deals in California
Enjoy big discounts and perks for getaways during the holiday season and well into 2026
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