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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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Events in this Region

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  • Hearst Castle

    Hearst Castle

    Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

  • Ventura County

    Ventura County

    Absorb the relaxed vibe of this classic California destination on the coast

  • San Luis Obispo Farmers' Market

    San Luis Obispo Farmers' Market

    A college town morphs into a pop-up party on Thursday nights

  • Arroyo Burro Beach

    Arroyo Burro Beach

    Live like a local at this popular and friendly waterfront gem

  • Firestone Walker Brewing Co.

    Firestone Walker Brewing Co.

    European craft meets California innovation in the Central Coast

  • Zaca Mesa Winery

    Zaca Mesa Winery

    Let the kids yell “checkmate” north of Santa Barbara

  • El Capitan Canyon

    El Capitan Canyon

    Canyon glamping on the central coast just a few minutes from a state beach

  • San Luis Obispo's Madonna Inn

    San Luis Obispo's Madonna Inn

    From Caveman to Sugar & Spice, find your dream room here

  • Golfing in Monterey and Carmel

    Golfing in Monterey and Carmel

    Play along the ocean or in sunny wine country

  • Cannery Row

    Cannery Row

    Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

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