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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

Featured Central Coast

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  • Hearst Castle

    Hearst Castle

    Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

  • Ventura County

    Ventura County

    Absorb the relaxed vibe of this classic California destination on the coast

  • Central Coast Wine Country

    Central Coast Wine Country

    Miles of coastline, sunny hills, relaxing wineries

  • Craft Breweries of the Central Coast

    Craft Breweries of the Central Coast

    Where to find the best local beer in San Luis Obispo and other Central Coast locations

  • El Capitan Canyon

    El Capitan Canyon

    Canyon glamping on the central coast just a few minutes from a state beach

  • Aubergine

    Aubergine

    Bold flavors awaken this sleepy seaside town

  • Santa Barbara's State Street

    Santa Barbara's State Street

    Follow winding walkways to shops, food, cocktails, and history

  • The Funk Zone

    The Funk Zone

    Get edgy in this oh-so-hot spot for tasting rooms and food

  • Santa Barbara's Luxury Resorts

    Santa Barbara's Luxury Resorts

    Treat yourself to a luxury stay in the Santa Barbara area, where the plush options include San Ysidro Ranch and The Ritz-Carlton Bacara.

  • Farmers' Markets in Santa Barbara

    Farmers' Markets in Santa Barbara

    It’s all about local at these amazing weekly gatherings

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