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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.
- How to Spend a Perfect Weekend on the Central Coast
How to Spend a Perfect Weekend on the Central Coast
Nature, history, and culinary delights converge in the beach towns of San Luis Obispo County, also known as SLO CAL - Know Before You Go: Travel to Big Sur
Know Before You Go: Travel to Big Sur
Discover the most up-to-date guidance for navigating Highway 1 amid the ongoing closures - 5 Central Coast Boutique Properties
5 Central Coast Boutique Properties
These former roadside motels and hotels have transformed into trendy stays - Exploring San Luis Obispo County
Exploring San Luis Obispo County
Unwind with great wine, historic architecture, and amazing tunes in this laid-back Central Coast destination - Sensorio Paso Robles
Sensorio Paso Robles
Stroll through a "Field of Light" in California's Central Coast wine country at this outdoor art installation - Central Coast Wine Country
Central Coast Wine Country
Miles of coastline, sunny hills, relaxing wineries - Beaches in San Luis Obispo County
Beaches in San Luis Obispo County
Play, hike, and soak up scenery on the beaches of San Luis Obispo County—also known as SLO CAL—in Pismo Beach, Avila Beach, Cambria, and Cayucos - Central Coast Wine Tour
Central Coast Wine Tour
- Craft Breweries of the Central Coast
Craft Breweries of the Central Coast
Where to find the best local beer in San Luis Obispo and other Central Coast locations
- Central Coast Tourism Council
Central Coast Tourism Council
- Visit Santa Barbara
Visit Santa Barbara
- Visit Ventura
Visit Ventura
- Visit SLO CAL
Visit SLO CAL
- Ventura County Coast
Ventura County Coast
- Monterey County Convention & Visitors Bureau
Monterey County Convention & Visitors Bureau
- Visit San Luis Obispo
Visit San Luis Obispo
- Travel Paso Robles
Travel Paso Robles
- Visit Carmel-by-the-Sea
Visit Carmel-by-the-Sea
- Pacific Grove Chamber of Commerce
Pacific Grove Chamber of Commerce
- Visit San Benito County
Visit San Benito County
- Visit Oxnard
Visit Oxnard
- Avila BeachSan Luis Obispo County
Avila Beach
- CambriaSan Luis Obispo County
Cambria
- CayucosSan Luis Obispo County
Cayucos
- MontecitoSanta Barbara County
Montecito
- Morro BaySan Luis Obispo County
Morro Bay
- GoletaSanta Barbara County
Goleta
- Paso RoblesSan Luis Obispo County
Paso Robles
- Pismo BeachSan Luis Obispo County
Pismo Beach
- Santa BarbaraSanta Barbara County
Santa Barbara
- Santa MariaSanta Barbara County
Santa Maria
- Santa YnezSanta Barbara County
Santa Ynez
- SolvangSanta Barbara County
Solvang
- San Luis ObispoSan Luis Obispo County
San Luis Obispo
- San SimeonSan Luis Obispo County
San Simeon
- Los AlamosSanta Barbara County
Los Alamos
- Los OlivosSanta Barbara County
Los Olivos
- OjaiVentura County
Ojai
- OxnardVentura County
Oxnard
- VenturaVentura County
Ventura
- Thousand OaksVentura County
Thousand Oaks
Travel Stories
Things to do
- Hearst Castle
Hearst Castle
Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering
- Golfing in Monterey and Carmel
Golfing in Monterey and Carmel
Play along the ocean or in sunny wine country
- Cannery Row
Cannery Row
Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium
- Farmers' Markets in San Luis Obispo County
Farmers' Markets in San Luis Obispo County
San Luis Obispo's friendly shopping district lights up on Thursday evenings
- San Luis Obispo County Wine Country
San Luis Obispo County Wine Country
Explore cowboy-meet-wine-country towns and sustainable vineyards
- 8 Tips for Cycling in California
8 Tips for Cycling in California
Want to see the Golden State by bike? Use these tips to make the most of your ride
- Santa Barbara: Santa Rita Hills Wine Trail
Santa Barbara: Santa Rita Hills Wine Trail
Discover boutique wineries snugged between horse ranches and classic cowboy towns
- Monterey's River Road Wine Trail
Monterey's River Road Wine Trail
Follow the Salinas River in Monterey County through farmland dotted with ever-increasing numbers of vineyards
- San Luis Obispo Farmers' Market
San Luis Obispo Farmers' Market
A college town morphs into a pop-up party on Thursday nights
- Arroyo Burro Beach
Arroyo Burro Beach
Live like a local at this popular and friendly waterfront gem
Luxury Minute
Four Seasons Resort The Biltmore Santa Barbara: California Luxury Minute Resorts
California Dream Eater
The Ultimate Foodie Road Trip: Ventura + Santa Barbara
Luxury Minute
Post Ranch Inn: California Luxury Minute Resorts
California 101
California’s Highway One Road Trip
Troy Hartman Jetpack: A Flying Dream
California Dream Eater
California Dream Eater visits Splash Café in Pismo Beach
California Dream Eater
California Dream Eater visits Backyard Bowls in Santa Barbara
California Dream Eater
Santa Barbara’s Simply Delicious Street Tacos
Brand USA: United Stories Ventura Surfrider Foundation
Brand USA: United Stories Freddie Rodriguez
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