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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

Featured Central Coast

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  • Hearst Castle

    Hearst Castle

    Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

  • Ventura County

    Ventura County

    Absorb the relaxed vibe of this classic California destination on the coast

  • Golfing in Monterey and Carmel

    Golfing in Monterey and Carmel

    Play along the ocean or in sunny wine country

  • Cannery Row

    Cannery Row

    Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

  • Aubergine

    Aubergine

    Bold flavors awaken this sleepy seaside town

  • Craft Breweries of the Central Coast

    Craft Breweries of the Central Coast

    Where to find the best local beer in San Luis Obispo and other Central Coast locations

  • El Capitan Canyon

    El Capitan Canyon

    Canyon glamping on the central coast just a few minutes from a state beach

  • Farm Tours & Drives

    Farm Tours & Drives

    Go behind the scenes to see agriculture in action and taste California’s bounty at the source

  • Traveling by Plane

    Traveling by Plane

    Flying is easy in the Golden State, with international and domestic airports statewide

  • Great U-Pick Farms in California

    Great U-Pick Farms in California

    Enjoy the best of California’s berries, apples, mandarin oranges, and more at these local farms

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