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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

Featured Central Coast

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    Events in this Region

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      Places to Eat & Drink

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      • Hearst Castle

        Hearst Castle

        Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

      • Ventura County

        Ventura County

        Absorb the relaxed vibe of this classic California destination on the coast

      • Central Coast Wine Country

        Central Coast Wine Country

        Miles of coastline, sunny hills, relaxing wineries

      • Golfing in Monterey and Carmel

        Golfing in Monterey and Carmel

        Play along the ocean or in sunny wine country

      • Cannery Row

        Cannery Row

        Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

      • San Luis Obispo Farmers' Market

        San Luis Obispo Farmers' Market

        A college town morphs into a pop-up party on Thursday nights

      • Arroyo Burro Beach

        Arroyo Burro Beach

        Live like a local at this popular and friendly waterfront gem

      • Firestone Walker Brewing Co.

        Firestone Walker Brewing Co.

        European craft meets California innovation in the Central Coast

      • Zaca Mesa Winery

        Zaca Mesa Winery

        Let the kids yell “checkmate” north of Santa Barbara

      • Farmers' Markets in San Luis Obispo County

        Farmers' Markets in San Luis Obispo County

        San Luis Obispo's friendly shopping district lights up on Thursday evenings

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