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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

    Featured Central Coast

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        • Hearst Castle

          Hearst Castle

          Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

        • Central Coast Wine Country

          Central Coast Wine Country

          Miles of coastline, sunny hills, relaxing wineries

        • Ventura County

          Ventura County

          Absorb the relaxed vibe of this classic California destination on the coast

        • State Street

          State Street

          Follow winding walkways to shops, fountains, and food

        • The Funk Zone

          The Funk Zone

          Get edgy in this oh-so-hot spot for tasting rooms and food

        • Santa Barbara's Luxury Resorts

          Santa Barbara's Luxury Resorts

          Treat yourself to a luxury stay in the Santa Barbara area, where the plush options include San Ysidro Ranch and The Ritz-Carlton Bacara.

        • Farmers' Markets in Santa Barbara

          Farmers' Markets in Santa Barbara

          It’s all about local at these amazing weekly gatherings

        • Santa Ynez Valley Wine Country

          Santa Ynez Valley Wine Country

          Tour an iconic wine region with fog, sun, and plenty of Pinot

        • Santa Barbara Public Market

          Santa Barbara Public Market

          Go local, gourmet, and delicious downtown

        • Cal Poly

          Cal Poly

          See top-level athletes, catch a show, and visit a student-run farm

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