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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

    Featured Central Coast

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        • Hearst Castle

          Hearst Castle

          Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

        • Golfing in Monterey and Carmel

          Golfing in Monterey and Carmel

          Play along the ocean or in sunny wine country

        • Cannery Row

          Cannery Row

          Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

        • Farmers' Markets in San Luis Obispo County

          Farmers' Markets in San Luis Obispo County

          San Luis Obispo's friendly shopping district lights up on Thursday evenings

        • San Luis Obispo County Wine Country

          San Luis Obispo County Wine Country

          Explore cowboy-meet-wine-country towns and sustainable vineyards

        • San Luis Obispo Arts & Culture

          San Luis Obispo Arts & Culture

          If it's a First Friday in SLO, art awaits

        • State Street

          State Street

          Follow winding walkways to shops, fountains, and food

        • The Funk Zone

          The Funk Zone

          Get edgy in this oh-so-hot spot for tasting rooms and food

        • Santa Barbara's Luxury Resorts

          Santa Barbara's Luxury Resorts

          Treat yourself to a luxury stay in the Santa Barbara area, where the plush options include San Ysidro Ranch and The Ritz-Carlton Bacara.

        • Farmers' Markets in Santa Barbara

          Farmers' Markets in Santa Barbara

          It’s all about local at these amazing weekly gatherings

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