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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

    Featured Central Coast

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        • Hearst Castle

          Hearst Castle

          Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

        • Ventura County

          Ventura County

          Absorb the relaxed vibe of this classic California destination on the coast

        • Traveling by Plane

          Traveling by Plane

          Flying is easy in the Golden State, with international and domestic airports statewide

        • Great U-Pick Farms in California

          Great U-Pick Farms in California

          Enjoy the best of California’s berries, apples, mandarin oranges, and more at these local farms

        • Don't-Miss City Farmers' Markets

          Don't-Miss City Farmers' Markets

          Local produce, amazing finds

        • Cal Poly

          Cal Poly

          See top-level athletes, catch a show, and visit a student-run farm

        • Events in San Luis Obispo

          Events in San Luis Obispo

          Enjoy lively fairs and festivals year-round

        • AutoCamp

          AutoCamp

          Bunk up in retro style in a classic Airstream

        • Craft Breweries of the Central Coast

          Craft Breweries of the Central Coast

          Where to find the best local beer in San Luis Obispo and other Central Coast locations

        • State Street

          State Street

          Follow winding walkways to shops, fountains, and food

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