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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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Things to do

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    Events in this Region

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    Places to Eat & Drink

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    • Hearst Castle

      Hearst Castle

      Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

    • Ventura County

      Ventura County

      Absorb the relaxed vibe of this classic California destination on the coast

    • State Street

      State Street

      Follow winding walkways to shops, fountains, and food

    • Funk Zone

      Funk Zone

      Get edgy in this oh-so-hot spot for tasting rooms and food

    • Santa Barbara's Luxury Resorts

      Santa Barbara's Luxury Resorts

      Treat yourself to a luxury stay in the Santa Barbara area, where the plush options include San Ysidro Ranch and The Ritz-Carlton Bacara.

    • Farmers' Markets in Santa Barbara

      Farmers' Markets in Santa Barbara

      It’s all about local at these amazing weekly gatherings

    • Santa Ynez Valley Wine Country

      Santa Ynez Valley Wine Country

      Tour an iconic wine region with fog, sun, and plenty of Pinot

    • Santa Barbara Public Market

      Santa Barbara Public Market

      Go local, gourmet, and delicious downtown

    • Golfing in Monterey & Carmel

      Golfing in Monterey & Carmel

      Play along the ocean or in sunny wine country

    • Cannery Row

      Cannery Row

      Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

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