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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

    Featured Central Coast

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      • Hearst Castle

        Hearst Castle

        Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

      • Ventura County

        Ventura County

        Absorb the relaxed vibe of this classic California destination on the coast

      • Farm Tours & Drives

        Farm Tours & Drives

        Go behind the scenes to see agriculture in action and taste California’s bounty at the source

      • Traveling by Plane

        Traveling by Plane

        Flying is easy in the Golden State, with international and domestic airports statewide

      • Great U-Pick Farms in California

        Great U-Pick Farms in California

        Enjoy the best of California’s berries, apples, mandarin oranges, and more at these local farms

      • Don't-Miss City Farmers' Markets

        Don't-Miss City Farmers' Markets

        Local produce, amazing finds

      • 6 Surprising Settings for Farm-to-Table Dining

        6 Surprising Settings for Farm-to-Table Dining

        Delicious meals, beautiful locations

      • 12 Fun Food & Farm Festivals

        12 Fun Food & Farm Festivals

        California agriculture, fun celebrations

      • 8 Tips for Cycling in California

        8 Tips for Cycling in California

        Want to see the Golden State by bike? Use these tips to make the most of your ride

      • Golfing in Monterey & Carmel

        Golfing in Monterey & Carmel

        Play along the ocean or in sunny wine country

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