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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

Featured Central Coast

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Places to Visit

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    Events in this Region

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    Places to Eat & Drink

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    • Hearst Castle

      Hearst Castle

      Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

    • Ventura County

      Ventura County

      Absorb the relaxed vibe of this classic California destination on the coast

    • Central Coast Wine Country

      Central Coast Wine Country

      Miles of coastline, sunny hills, relaxing wineries

    • Golfing in Monterey and Carmel

      Golfing in Monterey and Carmel

      Play along the ocean or in sunny wine country

    • Cannery Row

      Cannery Row

      Visit shops and eateries wrapped in Steinbeck history, as well as a world-class aquarium

    • El Capitan Canyon

      El Capitan Canyon

      Canyon glamping on the central coast just a few minutes from a state beach

    • San Luis Obispo's Madonna Inn

      San Luis Obispo's Madonna Inn

      From Caveman to Sugar & Spice, find your dream room here

    • Farm Tours & Drives

      Farm Tours & Drives

      Go behind the scenes to see agriculture in action and taste California’s bounty at the source

    • Traveling by Plane

      Traveling by Plane

      Flying is easy in the Golden State, with international and domestic airports statewide

    • Great U-Pick Farms in California

      Great U-Pick Farms in California

      Enjoy the best of California’s berries, apples, mandarin oranges, and more at these local farms

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