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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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      • Hearst Castle

        Hearst Castle

        Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

      • Ventura County

        Ventura County

        Absorb the relaxed vibe of this classic California destination on the coast

      • Santa Barbara: Santa Rita Hills Wine Trail

        Santa Barbara: Santa Rita Hills Wine Trail

        Discover boutique wineries snugged between horse ranches and classic cowboy towns

      • Monterey's River Road Wine Trail

        Monterey's River Road Wine Trail

        Follow the Salinas River in Monterey County through farmland dotted with ever-increasing numbers of vineyards

      • Santa Maria Valley Wine Trail

        Santa Maria Valley Wine Trail

        Rolling hills, boutique wines, and small town charm in a picturesque valley

      • Central Coast Wine Country

        Central Coast Wine Country

        Miles of coastline, sunny hills, relaxing wineries

      • Firestone Walker Brewing Co.

        Firestone Walker Brewing Co.

        European craft meets California innovation in the Central Coast

      • Zaca Mesa Winery

        Zaca Mesa Winery

        Let the kids yell “checkmate” north of Santa Barbara

      • Farm Tours & Drives

        Farm Tours & Drives

        Go behind the scenes to see agriculture in action and taste California’s bounty at the source

      • Traveling by Plane

        Traveling by Plane

        Flying is easy in the Golden State, with international and domestic airports statewide

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