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    From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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        • Hearst Castle

          Hearst Castle

          Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

        • Central Coast Wine Country

          Central Coast Wine Country

          Miles of coastline, sunny hills, relaxing wineries

        • Cal Poly

          Cal Poly

          See top-level athletes, catch a show, and visit a student-run farm

        • Events in San Luis Obispo

          Events in San Luis Obispo

          Enjoy lively fairs and festivals year-round

        • Ventura County

          Ventura County

          Absorb the relaxed vibe of this classic California destination on the coast

        • Santa Barbara: Santa Rita Hills Wine Trail

          Santa Barbara: Santa Rita Hills Wine Trail

          Discover boutique wineries snugged between horse ranches and classic cowboy towns

        • Monterey's River Road Wine Trail

          Monterey's River Road Wine Trail

          Follow the Salinas River in Monterey County through farmland dotted with ever-increasing numbers of vineyards

        • San Luis Obispo Farmers' Market

          San Luis Obispo Farmers' Market

          A college town morphs into a pop-up party on Thursday nights

        • Arroyo Burro Beach

          Arroyo Burro Beach

          Live like a local at this popular and friendly waterfront gem

        • Firestone Walker Brewing Co.

          Firestone Walker Brewing Co.

          European craft meets California innovation in the Central Coast

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