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It may measure less than 50 square miles and have a population that doesn’t even crack a million, but San Francisco justly ranks as one of the greatest cities in the world. Famous for grand-dame Victorians, cable cars, a dynamic waterfront, and a soaring golden bridge, this city truly has it all. With trend-defining cuisine ranging from Michelin-starred dining to outrageous food trucks; world-renowned symphony, ballet, theater, and opera; plus almost boundless outdoor adventures, San Francisco justifiably stands out as one of the ultimate must-visit cities on any traveler’s wish list.
The hardest part may be deciding where to go first. (Well, that and packing for the city’s famously unpredictable weather.) The Golden Gate Bridge is one of the city’s most iconic landmarks; you can walk or bike across the span to the Marin Headlands. Or stay on the San Francisco side and stroll over to the San Francisco Palace of Fine Arts, the Presidio, or Lands End, a rugged, windswept playground where you can watch for whales and check out the ruins of the Sutro Baths.
Fisherman’s Wharf beckons with its seafaring vibe and amazing seafood restaurants; look out across the water and you’ll see another fascinating destination not to be missed, Alcatraz Island. (You can book an excursion there by boat with City Experiences—they offer day and nighttime tours, as well as a behind-the-scenes tour.) The bustling plazas of Union Square and Ghirardelli Square offer shopping and more great dining options. The city’s patchwork of distinct neighborhoods—the Mission District, Chinatown, North Beach, Haight-Ashbury, Nob Hill, and so many more—offer endless diversions both day and night.
Despite its famously steep hills, San Francisco is remarkably easy to get around. Clanging cable cars are beloved icons and a convenient way to travel between the waterfront and Union Square. Historic streetcars run along the Embarcadero with stops for Fisherman’s Wharf, the Ferry Building Marketplace, and Oracle Park, home of the Major League’s Giants baseball team. For an easy, affordable ride, look for one of hundreds of bikeshare stations and hop on a Bay Wheels bike (or ebike) and go.
The underground BART metro system travels within and beyond San Francisco, with routes south to San Francisco International Airport and east to Berkeley, Oakland, Pleasanton, and other communities. And San Francisco’s local MUNI buses travel citywide.
Insider tips: If you plan to visit several of the attractions it can cover, consider getting a CityPASS; it includes prepaid admission to the California Academy of Sciences; a Blue & Gold Fleet Bay Cruise Adventure; a choice between the Aquarium of the Bay or the Walt Disney Family Museum, and a choice between The Exploratorium or the San Francisco Zoo and Gardens.
Another economical option is the San Francisco C3 ticket, which is good for admission into three attractions. Choose from the CityPASS options above, plus SFMOMA, Bay City Bike and Parkwide Bike Rentals, and the de Young Museum + Legion of Honor.
CityPASS and the San Francisco C3 ticket are both valid for 30 days.
- Where to Find the Best Shopping in San Francisco
- LGBTQ+ Travel in San Francisco
LGBTQ+ Travel in San Francisco
- Why a Visit To San Francisco’s Japantown Is Worth the Stop
Why a Visit To San Francisco’s Japantown Is Worth the Stop
- Ways to Play in San Francisco
Ways to Play in San Francisco
- So You Think You Know San Francisco?
So You Think You Know San Francisco?
- 9 San Francisco Luxury Hotels Worth the Splurge
9 San Francisco Luxury Hotels Worth the Splurge
- Best Places to View the Golden Gate Bridge
Best Places to View the Golden Gate Bridge
- Top 10 San Francisco Fisherman’s Wharf Hotels
Top 10 San Francisco Fisherman’s Wharf Hotels
- A Guide to San Francisco’s Mission District
A Guide to San Francisco’s Mission District
- 11 of the Best Museums in San Francisco
11 of the Best Museums in San Francisco
- Best Boutique Hotels in San Francisco
Best Boutique Hotels in San Francisco
- San Francisco History: 10 Ways to Experience It
San Francisco History: 10 Ways to Experience It
- 15 Places to Find Amazing Ramen in San Francisco
15 Places to Find Amazing Ramen in San Francisco
- The Presidio
The Presidio
- Dining in San Francisco
Dining in San Francisco
- 15 Best Spots for Ice Cream in San Francisco
15 Best Spots for Ice Cream in San Francisco
- Twin Peaks Boasts an Incredible View of San Francisco
Twin Peaks Boasts an Incredible View of San Francisco
- San Francisco Zoo & Gardens
San Francisco Zoo & Gardens
- The Best San Francisco Hotels for Every Type of Traveler
The Best San Francisco Hotels for Every Type of Traveler
- Union Square
Union Square
More Resources
- San Francisco Travel
San Francisco Travel
- Alcatraz Island Transportation and Tours
Alcatraz Island Transportation and Tours
- Ferry Building Marketplace
Ferry Building Marketplace
Events In:
- San Francisco Pride Celebration & Parade
San Francisco Pride Celebration & Parade
June 28–29, 2025
- Outside Lands
Outside Lands
Aug. 8–10, 2025
- 2025 California Travel Deals You Can Book This Summer
2025 California Travel Deals You Can Book This Summer
Add a little extra sunshine to your vacation with hotel and theme park discounts
- Don't-Miss City Farmers' Markets
Don't-Miss City Farmers' Markets
Local produce, amazing finds
- Ferry Plaza Farmers' Market
Ferry Plaza Farmers' Market
Meet farmers' and chefs along the San Francisco waterfront
- July 2025 Events in California
July 2025 Events in California
Make summer memories while enjoying fairs, comic book culture, and craft beer
- California Questionnaire: Where Phil Rosenthal Eats in California
California Questionnaire: Where Phil Rosenthal Eats in California
The producer and traveling foodie can’t get his fill of Golden State wonders
- Taste Your Way Through This L.A. Donut Trek
Taste Your Way Through This L.A. Donut Trek
Los Angeles extends National Donut Day to a full month
- Amazing June Deals and Freebies in California
Amazing June Deals and Freebies in California
Take advantage of these special offers and free activities on your summer vacation
- 15 Fabulous Music Festivals This August
15 Fabulous Music Festivals This August
Come for blues, rock, or even polka at these colorful—and often delicious—music events
- 29 Sensational September Events in California
29 Sensational September Events in California
Surf, sip wine, or enjoy music at some of the biggest festivals of the year
- Food & Wine Editor Hunter Lewis Discusses ‘The California Way’
Food & Wine Editor Hunter Lewis Discusses ‘The California Way’
The venerable culinary magazine dedicated an entire issue to the Golden State. We caught up with the boss to ask him why
Phil Rosenthal: Live in California
29min
San Francisco Dining, Channel Islands, Luxury Hotels
35min
Michelin Guide, L.A. to Paso Robles, LGBTQ+ Travel
46min
Local’s Guide to Marin County
50min
California’s Can’t-Miss Restaurants
53min
Dean Norris’ Temecula
27min
Redwood Coast, Favorite Hotels, Sacramento Dining
38min
California Road Trip Adventures
56min
Kristi Yamaguchi’s Golden State
32min
California’s Fascinating History
43min
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