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It may measure less than 50 square miles and have a population that doesn’t even crack a million, but San Francisco justly ranks as one of the greatest cities in the world. Famous for grand-dame Victorians, cable cars, a dynamic waterfront, and a soaring golden bridge, this city truly has it all. With trend-defining cuisine ranging from Michelin-starred dining to outrageous food trucks; world-renowned symphony, ballet, theater, and opera; plus almost boundless outdoor adventures, San Francisco justifiably stands out as one of the ultimate must-visit cities on any traveler’s wish list.
The hardest part may be deciding where to go first. (Well, that and packing for the city’s famously unpredictable weather.) The Golden Gate Bridge is one of the city’s most iconic landmarks; you can walk or bike across the span to the Marin Headlands. Or stay on the San Francisco side and stroll over to the San Francisco Palace of Fine Arts, the Presidio, or Lands End, a rugged, windswept playground where you can watch for whales and check out the ruins of the Sutro Baths.
Fisherman’s Wharf beckons with its seafaring vibe and amazing seafood restaurants; look out across the water and you’ll see another fascinating destination not to be missed, Alcatraz Island. (You can book an excursion there by boat with City Experiences—they offer day and nighttime tours, as well as a behind-the-scenes tour.) The bustling plazas of Union Square and Ghirardelli Square offer shopping and more great dining options. The city’s patchwork of distinct neighborhoods—the Mission District, Chinatown, North Beach, Haight-Ashbury, Nob Hill, and so many more—offer endless diversions both day and night.
Despite its famously steep hills, San Francisco is remarkably easy to get around. Clanging cable cars are beloved icons and a convenient way to travel between the waterfront and Union Square. Historic streetcars run along the Embarcadero with stops for Fisherman’s Wharf, the Ferry Building Marketplace, and Oracle Park, home of the Major League’s Giants baseball team. For an easy, affordable ride, look for one of hundreds of bikeshare stations and hop on a Bay Wheels bike (or ebike) and go.
The underground BART metro system travels within and beyond San Francisco, with routes south to San Francisco International Airport and east to Berkeley, Oakland, Pleasanton, and other communities. And San Francisco’s local MUNI buses travel citywide.
Insider tips: If you plan to visit several of the attractions it can cover, consider getting a CityPASS; it includes prepaid admission to the California Academy of Sciences; a Blue & Gold Fleet Bay Cruise Adventure; a choice between the Aquarium of the Bay or the Walt Disney Family Museum, and a choice between The Exploratorium or the San Francisco Zoo and Gardens.
Another economical option is the San Francisco C3 ticket, which is good for admission into three attractions. Choose from the CityPASS options above, plus SFMOMA, Bay City Bike and Parkwide Bike Rentals, and the de Young Museum + Legion of Honor.
CityPASS and the San Francisco C3 ticket are both valid for 30 days.
- Where to Find the Best Shopping in San Francisco
- LGBTQ+ Travel in San Francisco
LGBTQ+ Travel in San Francisco
- Why a Visit To San Francisco’s Japantown Is Worth the Stop
Why a Visit To San Francisco’s Japantown Is Worth the Stop
- Ways to Play in San Francisco
Ways to Play in San Francisco
- So You Think You Know San Francisco?
So You Think You Know San Francisco?
- 9 San Francisco Luxury Hotels Worth the Splurge
9 San Francisco Luxury Hotels Worth the Splurge
- Best Places to View the Golden Gate Bridge
Best Places to View the Golden Gate Bridge
- Top 10 San Francisco Fisherman’s Wharf Hotels
Top 10 San Francisco Fisherman’s Wharf Hotels
- A Guide to San Francisco’s Mission District
A Guide to San Francisco’s Mission District
- 11 of the Best Museums in San Francisco
11 of the Best Museums in San Francisco
- Best Boutique Hotels in San Francisco
Best Boutique Hotels in San Francisco
- San Francisco History: 10 Ways to Experience It
San Francisco History: 10 Ways to Experience It
- 15 Places to Find Amazing Ramen in San Francisco
15 Places to Find Amazing Ramen in San Francisco
- The Presidio
The Presidio
- Dining in San Francisco
Dining in San Francisco
- 14 Best Spots for Ice Cream in San Francisco
14 Best Spots for Ice Cream in San Francisco
- Twin Peaks Boasts an Incredible View of San Francisco
Twin Peaks Boasts an Incredible View of San Francisco
- San Francisco Zoo & Gardens
San Francisco Zoo & Gardens
- The Best San Francisco Hotels for Every Type of Traveler
The Best San Francisco Hotels for Every Type of Traveler
- Union Square
Union Square
More Resources
- San Francisco Travel
San Francisco Travel
- Alcatraz Island Transportation and Tours
Alcatraz Island Transportation and Tours
- Ferry Building Marketplace
Ferry Building Marketplace
- Halloween 2025 Events in California
Halloween 2025 Events in California
Discover a ghoulishly good time with this guide to the most exciting and eerie Halloween events happening across California this spooky season
- So You Think You Know San Francisco?
So You Think You Know San Francisco?
You’ve been to Alcatraz, crossed the Golden Gate Bridge, and indulged in a Michelin feast. Now what?
- September 2025 Events in California
September 2025 Events in California
Ease out of summer and into fall with stargazing, surfing, and foodie festivals
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Fatima Sousi Appreciates the Multicultural Side of Her City
Start your exploration of the Bay Area city with a walking tour, recommended by the senior sales manager for Hilton Hotels of San Francisco Union Square
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10 Excellent St. Patrick’s Day Parties in California
The Golden State wears its green in both traditional and cheeky ways
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15 Fabulous Music Festivals This August
Come for blues, rock, or even polka at these colorful—and often delicious—music events
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5 Awesome Family Attractions in and Around the Bay Area
Monet Hambrick shares some of her favorite experiences in San Jose, Monterey, and San Francisco
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9 Family-Friendly Wineries and Craft Breweries
Laid-back vibes, outdoor fun, and plenty of space for little ones to run free make these wine and beer meccas a delight for all ages
- San Francisco Conservatory of Flowers
San Francisco Conservatory of Flowers
Step back in time at this astounding glass-and-wood beauty in Golden Gate Park
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Fall 2025 Hotel Deals in California
Score free hotel nights, gift cards, spa treatments, and more when you know where to book
3 California Podcasts You Should Know
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California’s Fascinating History
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Only-in-California Events
49min
Phil Rosenthal: Live in California
29min
San Francisco Dining, Channel Islands, Luxury Hotels
35min
Michelin Guide, L.A. to Paso Robles, LGBTQ+ Travel
46min
Local’s Guide to Marin County
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California’s Can’t-Miss Restaurants
53min
Dean Norris’ Temecula
27min
Redwood Coast, Favorite Hotels, Sacramento Dining
38min
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