Since the 1950s opening of Gordie Surfboards beneath the city’s landmark pier, Huntington Beach (nicknamed “Surf City USA") has been home to a remarkable 47 surf shops, as well as the headquarters for both Quiksilver and Roxy. Two don’t-miss shops, though, are Jack’s Surfboardsand Huntington Surf & Sport.
Indeed, surfing’s equivalent of Times Square or Hollywood and Vine might be the intersection of Huntington Beach’s Main Street and Pacific Coast Highway. On one corner is Jack’s Surfboards, a surfing palace that began as a modest shop in 1957. Outside, you can pay tribute to surfing greats memorialized in a slew of granite monuments at the Surfing Walk of Fame.
On the opposite corner is Huntington Surf & Sport’s flagship store, which is home to the Surfers’ Hall of Fame—the sport’s Grauman’s Chinese Theatre—thanks to the footprints, signatures, and handprints of the biggest names in surfing. A statue of Duke Kahanamoku, the three-time Olympic swimming gold medallist and Hawaiian surfing icon who helped bring the sport to Huntington Beach, stands in the plaza outside. Inside, you’ll find a surfing megastore, with a huge wetsuit room and a massive collection of boards from leading shapers. Take a break in the store café Java Point, where you can hang with surfers fresh from the lineup along the Huntington Pier.
From board shorts to mouse ears to designer clothes, what you wear in this sun-splashed corner of the state says everything about how you like to play. Whether it’s surf-perfect beaches or celebrated theme parks, all framed by oceanfront towns dotted with luxury yachts, “The O.C.” stands out as one of California’s—make that the country’s—most iconic destinations.
“Surfing is like golf. . . it keeps knocking you down. But when you stay with it and catch that wave. . . magic.” --actor Dennis Quaid
Shop at spectacular South Coast Plaza in Costa Mesa, or get the surfer look in Huntington Beach, aka Surf City, USA.
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