Nestled along Southern California's staggeringly beautiful coastline, La Jolla combines the relaxed charm of a beach town with the sophistication of an upscale coastal community. Located just 15 miles north of downtown San Diego, this Mediterranean-style village has earned its nickname as "The Jewel of San Diego County,” offering visitors a compelling blend of natural beauty, cultural attractions, world-class dining, and luxury accommodations.
With its dramatic cliffs overlooking the Pacific Ocean, protected coves where seals and sea lions bask in the sun, and streets lined with boutiques and galleries, La Jolla captures the essence of Southern California luxury without pretense. While some visitors might be tempted to make it a quick stop on their San Diego itinerary, those in the know understand that La Jolla deserves a full day—at the very least—to experience its many charms. Here's how to make the most of 24 hours in this highly walkable coastal paradise.
Morning: Coffee, Surf, and Sunshine
Start your day like a local at Brick & Bell Plus, a charming cottage-turned-coffee shop in the heart of La Jolla Village. Their fresh-baked scones have achieved cult status among residents, and the outdoor patio provides the perfect perch for people-watching as you enjoy your morning coffee. For something heartier, try their bacon cheddar mini pie or one of the protein-forward bowls—all made with locally sourced ingredients.
Next, embrace La Jolla's surf culture with a lesson at Surf Diva, the pioneering, female-owned surf school that's been teaching visitors how to catch waves since 1996. Their expert instructors make first-timers feel comfortable in the gentle waves of La Jolla Shores, one of the area's most beginner-friendly beaches. If surfing isn't your style, rent a kayak from La Jolla Sea Cave Kayaks or join an Everyday California guided snorkeling tour of the La Jolla Underwater Park.
After navigating the waves, head to La Jolla Cove, where you'll find one of Southern California's most photographed stretches of coastline. The protected cove is home to a colony of harbor seals and sea lions, who can often be seen sunbathing on the rocks or playing in the waves. A short walk south along Coast Boulevard offers spectacular ocean views and brings you to the Children's Pool, a small beach partially protected by a seawall that's become a favorite haul-out spot for seals. (Note: Visitors are advised to stay at least 50 feet away from seals, sea lions, and especially their pups. Viewing these wild creatures from the sidewalk or the seawall is the best way to ensure their safety.)
Afternoon: Shopping, Tacos, and Art
When you're ready to explore downtown, make your way to Warwick's, the nation's oldest continuously family-owned and -operated bookstore. This La Jolla institution has been delighting bibliophiles since 1896 with its carefully curated selection of books, unique gifts, and stationery. The knowledgeable staff can help you find the perfect beach read and has a well-stocked selection of travel tomes.
For lunch, walk a block and a half to Puesto, a modern Mexican cantina that offers a vibrant taste of the region's culinary heritage. Their award-winning tacos are not to be missed, including a classic Baja fish taco and a filet mignon offering that comes wrapped in crispy melted cheese. The menu rotates with the seasons and pairs perfectly with their extensive selection of tequila and mezcal. If Mexican food isn't calling to you, consider Duke's La Jolla for fresh seafood with Hawaiian flair and ocean views, or head to Catania, a stylish coastal Italian spot that brings a slice of Sicily to SoCal.
Speaking of art, no visit to La Jolla is complete without exploring the recently expanded Museum of Contemporary Art San Diego. The museum's stunning oceanfront location is worth the price of admission on its own, but you’ll want to explore the impressive collection of post-1950 art that includes works by Mark Rothko, Andy Warhol, and Ellsworth Kelly.
Art enthusiasts will want to peruse the neighborhood's prestigious galleries too: Stop by Joseph Bellows Gallery for exceptional fine art photography, Quint Gallery for cutting-edge contemporary works, and R.B. Stevenson Gallery for its carefully curated exhibitions of paintings and sculptures. For a sweet treat afterward, duck in to Balboa Candy, where nostalgic candies and house-made fudge provide the perfect afternoon pick-me-up.
Evening: Luxury and Views
As day turns to evening, check into the iconic La Valencia Hotel, affectionately known as "The Pink Lady" for its distinctive rose-colored exterior. This 1926 luxury hotel has hosted celebrities and dignitaries for nearly a century. Even if you're not staying overnight, the property’s upscale La Sala lounge is worth visiting for a craft cocktail with ocean views, or check out The Whaling Bar, a recently refurbished watering hole that features a daily Martini Hour and classic dining options. (Alternative luxury accommodations include the Grande Colonial, which dates back to 1913, or the Cormorant Hotel, a modern boutique in a fabulous location.)
Cap off your perfect day with dinner at George's at the Cove, specifically at the rooftop Ocean Terrace. Time your reservation to coincide with sunset for an unforgettable dining experience that combines Chef Trey Foshee's innovative California cuisine with panoramic ocean views. The local fish preparations and seasonal vegetables showcase SoCal’s amazing bounty, while the craft cocktail program includes fascinating options like the mezcal-centric Oaxacan on Sunshine and several shrub-forward non-alcoholic drinks.
Other notable dinner options include the seafood-focused (and Instagram-friendly) Marine Room, where waves crash against the windows during high tide, and A.R. Valentien, the acclaimed restaurant at The Lodge at Torrey Pines. If you want to rub elbows with locals, head to Jose’s Court Room and chat up anybody you see.
Whether you're a first-time visitor or a returning traveler, La Jolla's combination of natural beauty, cultural attractions, and sophisticated dining scene makes it an essential Southern California destination. While one day allows you to experience many of its highlights, you may find yourself planning a return visit before your perfect day is even over.