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From the epic grandeur of Big Sur to the scenic Santa Barbara coastline nicknamed “the American Riviera,” this region of picturesque hamlets, jagged sea cliffs, and rolling wine country has long mesmerized visitors with dreamlike beauty. A drive along Highway 1 is an absolute must—be sure to leave time for stops at the Monterey Bay Aquarium, Hearst Castle, and a San Luis Obispo County beach town or two. Cowboy culture still permeates Paso Robles and environs, and so does the low-key wine scene. Discover hidden gems in the Santa Ynez Valley, Ventura County, and pretty much everywhere else.

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  • Hearst Castle

    Hearst Castle

    Once the home of William Randolph Hearst, this stunning hilltop estate along the Central Coast is a marvel of opulence and engineering

  • Farmers' Markets in San Luis Obispo County

    Farmers' Markets in San Luis Obispo County

    San Luis Obispo's friendly shopping district lights up on Thursday evenings

  • San Luis Obispo County Wine Country

    San Luis Obispo County Wine Country

    Explore cowboy-meet-wine-country towns and sustainable vineyards

  • San Luis Obispo Arts & Culture

    San Luis Obispo Arts & Culture

    If it's a First Friday in SLO, art awaits

  • Cal Poly

    Cal Poly

    See top-level athletes, catch a show, and visit a student-run farm

  • Events in San Luis Obispo

    Events in San Luis Obispo

    Enjoy lively fairs and festivals year-round

  • Nepenthe

    Nepenthe

    Dine and relax in Big Sur with a world-class view

  • Central Coast Wine Country

    Central Coast Wine Country

    Miles of coastline, sunny hills, relaxing wineries

  • Ventura County

    Ventura County

    Absorb the relaxed vibe of this classic California destination on the coast

  • State Street

    State Street

    Follow winding walkways to shops, fountains, and food

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