function OptanonWrapper() { window.dataLayer.push( { event: 'OneTrustGroupsUpdated'} )}Sierra Nevada Brewing Co. Leads Camp Fire Relief Effort
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Sierra Nevada Brewing Co. Leads Camp Fire Relief Effort

Sierra Nevada Brewing Co. Leads Camp Fire Relief Effort

The pioneering brewery in Chico crafts a specialty brew, Resilience IPA, and then enlists the aid of the beer community
Posted 5 years agoby John Godfrey

When Ken Grossman addresses the beer community, brewmasters everywhere stand up and take notice. He has that kind of clout.

Grossman, the founder of Sierra Nevada Brewing Co. in Chico, is a true pioneer of the craft beer movement and is credited with influencing the tastes of millions of beer drinkers. He's also a longtime Butte County resident, and as the Camp Fire raged nearby Grossman knew he had to do something to help relief efforts. He decided to craft a specialty brew, Resilience Butte County Proud IPA, and donate 100% of the proceeds to the Camp Fire Relief Fund.

And then he did something really smart: He asked for a bit of help.

"I’m sending a letter to brewers across the country, inviting them to join us in this effort," Grossman wrote on the Sierra Nevada website. "We are working with malt, hop, and yeast suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales to the fund, as well."