No two words say “you’ve arrived” quite like Rodeo Drive. This glossy stretch of Beverly Hills abounds with designer storefronts, purring luxury engines, and impeccably dressed shoppers looking for some serious retail therapy. Whether you’re here to splurge, window shop, or simply watch the beautiful people go by, Rodeo Drive offers a front-row seat to the city's most stylish. Here’s everything you need to know before you go.
A Star-Studded History
Before it became the 2-mile shopping mecca we know it as today, Rodeo Drive was a humble path that meandered through fields of lima beans. Originally part of a Spanish land grant, the area remained agricultural until the 20th century, when Beverly Hills became a fashionable enclave for such Hollywood elite as Gene Kelly, Fred Astaire, and Greta Garbo who all lived on the storied street. The stars came first, then the shops followed.
Traces of Rodeo’s pre-commerce days are still visible for those who know where to look. The flowerbeds in the street’s median once served as the bridle paths for horses, back when homes in the area kept stables. The Beverly Hills Hotel, located at the corner of Rodeo and Sunset Boulevard, even offered rental horses available for a “beach ride and brunch.”
In 1961, Fred Hayman, nicknamed the "Godfather of Beverly Hills," and George Grant opened Giorgio Beverly Hills. It was the area’s first luxury boutique and included a bar, a pool table, and a silver Rolls-Royce house car for package drop-offs—or a ride home if you overindulged at the bar while shopping. The establishment, along with its yellow and white awning and signature scent, was a huge success, but alas, the location is no longer standing.
By the late 1960s, high-end European fashion houses began appearing to cater to their growing celebrity clientele. In the decades that followed, Rodeo Drive’s reputation became inextricably linked to luxury, and its image was cemented in global pop culture with films like Pretty Woman, Clueless, and Beverly Hills Cop.
A Quick Roadmap to Rodeo Drive
Though often referred to as a single street, Rodeo Drive is the centerpiece of the Golden Triangle, the city's central business district. The street is bounded by Santa Monica Boulevard to the north, Wilshire Boulevard to the south, and flanked by Canon Drive and Beverly Drive. Within this enclave, Rodeo Drive itself spans just three blocks—but those blocks are among the most coveted retail real estate in the world.
Where to Shop on Rodeo Drive
More than 100 boutiques line the palm-fringed sidewalks here. On the southern end, Two Rodeo Drive offers a European-style shopping promenade with cobblestone walkways and curated boutiques, including a three-story Tiffany & Co., Richard Mille, and Versace.
As you walk north, the main artery of Rodeo Drive becomes a stage for the most renowned luxury brands, each housed in strikingly designed flagship storefronts. Famed architect Frank Lloyd Wright even designed what is now Givenchy’s storefront at 332 N. Rodeo (look for the white spire and spiral ramp).
The newly opened Chanel flagship is the latest jewel in the crown. Spanning multiple floors and designed with a museum-like elegance, it’s the largest Chanel store in North America. Not far away, Hermès, Cartier, Loewe, and Harry Winston anchor the boulevard with flagship boutiques that offer exclusive pieces found only on Rodeo Drive.
Louis Vuitton’s store on Rodeo is already eyeing a new, Frank Gehry-designed space down the street that would offer 45,000 square feet of retail space and several new dining venues. Should the permits be approved by the city of Beverly Hills, construction could start in 2026.
For a more wallet-friendly option, 260 Sample Sale on Cannon Drive lets shoppers save up to 70 percent on final-sale items from high-end brands including L’Agence, Staud, Missoni, and Cos.
Around the corner is a premier vintage store, What Goes Around Comes Around, known for its stock of secondhand designer bags, jewelry, dresses, and an authenticity guarantee.
Where to Eat and Drink on Rodeo Drive
Rodeo Drive’s indulgence doesn’t stop at fashion. The neighborhood's culinary scene delivers more than a handful of Instagram-worthy dining experiences.
Inside the Gucci boutique, Gucci Osteria da Massimo Bottura blends fine Italian cuisine with fashion-forward design. The restaurant is a collaboration between the fashion house and chef Massimo Bottura; the Michelin-starred menu is playful, precise, and deeply rooted in Bottura’s impressive legacy. Guests can purchase small tins of homemade jellies (passion fruit, clementine, and amarena) to take a little Gucci Osteria home with them.
Adding to the rich dining landscape, 208 Rodeo Restaurant has been serving upscale bistro fare in a uniquely romantic setting since 1991, making it a longtime favorite for both locals and visitors seeking a memorable meal.
Looking for a pick-me-up? Head over to HeyTea for fruit tea drinks that had folks lining up around the block when the third U.S. location opened in 2024 on Rodeo. Famous for igniting the cheese-tea trend that’s been sweeping the little treat community, this is the perfect spot to grab a midday refresher. Insider tip: Order online to perfectly customize your drink and cut the wait time down. We recommend the Mango Grapefruit Boom or TikTok sensation Triple Matcha Latte.
For something a bit more under-the-radar but equally stylish, The Hideaway offers a modern take on coastal Mexican cuisine, along with craft cocktails, at a tucked-away location within the Rodeo Collection mall. If you’re just looking for a little nosh, grab one of the cozy booths that surround the bar for a quick margarita and appetizer. Or check out Lorenzo California, L.A.’s first Florentine sandwich shop, serving pasta, salad, and signature sandwiches on house-baked focaccia.
A bit further down on Santa Monica is the hidden gem La Dolce Vita. Known for its cheetah-print carpet, deep booths, meatballs, and tableside Caesar salad, this former Frank Sinatra haunt makes a mean martini. Be sure to call ahead for reservations before visiting this classic red-sauce joint.
Four blocks away, Edelweiss Chocolates—a Beverly Hills institution since 1942—has long drawn Hollywood luminaries, including Lucille Ball, whose visits reportedly inspired the famous chocolate conveyor-belt scene on I Love Lucy.
Rodeo Drive’s Famous Yellow Car and Father’s Day Car Show
Beverly Hills draws vintage-auto enthusiasts from around the world during the Rodeo Drive Concours d’Elegance, a free car parade that has rolled down the iconic drive each Father’s Day for almost three decades (11 a.m. to 4 p.m.).
Year-round, car lovers find another photo op outside House of Bijan's bright-yellow facade, where a custom Rolls-Royce Phantom Drophead Coupe—painted in signature Bijan yellow—is often parked out front.
Exploring Beverly Hills and Beyond
Beverly Hills offers plenty to explore beyond boutiques. A visit to the legendary Beverly Hills Hotel and Beverly Wilshire evokes Hollywood’s Golden Age, while Greystone Mansion offers a quieter, more cinematic view of the city.
Discover more amazing things to do in Beverly Hills, including a helpful guide on how to splurge or save in the area. For even more retail inspiration, check out these great places to shop in Los Angeles.