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San Simeon Pier
Central California
Discover the Central Coast

From the epic grandeur of Big Sur to the Mediterranean-style stretch of Santa Barbara coastline nicknamed 'the American Riviera', this region of picturesque hamlets, jagged sea cliffs and rolling wine country has long attracted - not surprisingly - writers and artists mesmerised by its dreamlike beauty.
Monterey served as California’s first capital when the state’s first constitution was signed in in the coastal city in 1849.
Take the epic Highway One drive between San Francisco and Los Angeles to discover secret beaches and soaring cliffs along Big Sur, stroll a redwood trail, spy a sea otter at the incomparable Monterey Bay Aquarium and sip Pinot Noir at sunset in the romantic Santa Ynez Valley.
5 Great Ways to Experience Highway 1
Now that repairs are complete, you can once again drive the legendarily scenic Highway 1 through Big Sur. With its redwood forests, towering...
California’s coast-hugging Highway 1 is what dream drives are made of. The iconic roadway—which extends for more than 650 miles from Dana Point north to ...
CASA DE FRUTA ORCHARD RESORT
What started as a humble cherry stall in 1908 is now a huge roadside attraction, welcoming more than 3 million visitors each year. Located 40...
Cambria
Charming Cambria is a village by the sea—not a beach town. Most people know it as the...
California’s Highway One Road Trip
In a mere 60 miles, this Highway 1 road trip delivers wonderful diversions and...
5 Amazing Things to do in Santa Maria Valley
A perfect stop roughly midway between the Bay Area and Los Angeles, the Santa Maria...
Santa Maria Barbecue
The barbecue styles of Kansas City, Memphis, and Texas are well known around the U.S., but California’s Santa Maria Valley claims a...
Spotlight: Ventura County
When it comes to places in California that feel like one big outdoor playground, Ventura County, on the south end of the Central Coast, stands out...
Spotlight: Santa Barbara
Bougainvillea twining across red-tiled rooftops, birdsong mingling with the ocean breeze, islands and whale spouts on the horizon—...
Each year, about 20,000 grey whales make an epic 6,000-mile/9,656-km journey between Alaska and Mexico—and then back again. These whales travel from feeding grounds in the Bering Sea to mating and...
Spotlight: Big Sur
Welcome to one of the world’s most unforgettable stretches of coastline. This roughly 90-mile-long stretch of redwood- and fog-trimmed waterfront...
Spotlight: Monterey & Carmel
Wrapped by the Pacific on three sides, the Monterey Peninsula at once offers wind-...
Monterey Bay Aquarium: Tours & Adventures
This incredible facility on the edge of Monterey Bay is as creative coming up with special programs as it is at showcasing marine creatures in...
See an all-star line-up of top golfers and A-list celebrities take to the manicured, ocean-hugging greens at the AT&T Pebble Beach National...
So amazingly popular that it has had to move out of its namesake town and 18 miles south to Monterey, the two-day Castroville Artichoke...
Central Coast Wine Country
Historic ranchlands, a romantic coast, country roads, stay-a-while towns, and grapes—lots and lots grapes—make the Central Coast an outstanding...
With more than 3,000 wineries statewide, California lets you sample award-winning wines almost anywhere you go. These classic and up-and-coming wine roads—some too packed with wineries to...
Sure wine country is romantic, but now it’s a surprisingly great destination for families too, with a growing number of vineyards trading in elegant tasting rooms for kid-friendly fun zones that...
Spotlight: San Luis Obispo County
This fertile stretch of the California coast, roughly halfway between San Francisco and Los Angeles, has undeniable appeal, with buzz-worthy farm-...
Juicy heirloom tomatoes and just-picked strawberries. Super-sweet peaches shaped like mini UFOs. Artisanal cheeses, emerald-green olive oils, local wildflower honey—California’s farmers’ markets...
With nearly twice as many professional teams as any other state, California is big league all the way. But the state’s sports scene goes far beyond football and baseball, with a diverse line-up of...
Vampires beware: the Gilroy Garlic Festival is one garlic-infused weekend that creatures of the night may want to avoid. Everyone...
Spotlight: Channel Islands National Park
Five islands off the Southern California coast comprise one of America’s most remote—and utterly magical—national parks. Visitors arrive on...
Ventura County Wine Trail
Sip your way along the Ventura County Wine Trail, where you’ll find nearly 20 wineries and tasting rooms in settings ranging from urban...
Oxnard
Oxnard is where strawberries meet the sea. In this city 40 minutes south of Santa Barbara...
Bookended by the big cities of Los Angeles and San Francisco, the Central Coast may be known for its mellow pace, but the closeness of those major gateways bring big names to relatively small...
Spotlight: Hearst Castle
Mansions are a dime a dozen in California, with movie stars and tech power brokers building palaces and adding wings, pools, and yoga pavilions...
Kiss a beluga, see cool movie props, and learn about Walt’s secret hideaway on exclusive and behind-the-scenes tours at California’s theme parks and attractions. Here’s a roundup of worth-the-...
Get the starry nights, the campfire stories, the cosy sleeping bag, and all the best parts of camping in some of California’s most beautiful settings—but without the hassle of hauling loads of...
Spotlight: Pinnacles National Park
California’s newest national park is home to cliffs, crags and cave formations that were formed by an ancient volcano. Shaking and quaking along...
Historic oceanfront playgrounds, classic city-park charmers, boisterous adventures—smaller theme parks and attractions offer an array of ways to play. These smaller parks offer old-...
Solvang
Imagine a village where fresh-cut flowers and warm-from-the-oven pastries scent the air. Add gingerbread architecture, twirling windmills, and...
Central Coast Missions
Strung like Spanish pearls along an 824-mile trail from San Diego to Sonoma, California’s 21 historic missions offer a wealth of treasures, from...