This town’s shopping scene is eclectic, even funky. Downtown Pacific Avenue offers many shops with a local twist, including the venerable O’Neill’s where surfer guys and girls can find a bikini or board shorts, flip-flops, or a wetsuit—the creation and design of the city’s favorite son, the legendary Jack O’Neill. The independent Bookshop Santa Cruz is packed with happy locals, especially during frequent author talks, and many other boutiques offer art, clothing, and home furnishings. Antique hounds should head to the Santa Cruz Antique Faire (8 a.m. to 6 p.m. the second Sunday of the month, on Lincoln St. between Pacific and Cedar Streets).
Where to Shop - VISIT SANTA CRUZ