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Sponsored Content

  • Creative content that engages the audience by educating and entertaining, written by editorial experts and customized to advertiser’s requirements. 
  • May include a “call to action” category.  
  • Promoted via sponsored touts on the site.  
  • Content remains on site for the duration of advertiser’s campaign.
Why this product
  • Aligns with Visit California’s brand voice, resonates with consumers
  • Advertiser may use content in their owned channels.