- Creative content that engages the audience by educating and entertaining, written by editorial experts and customized to advertiser’s requirements.
- May include a “call to action” category.
- Promoted via sponsored touts on the site.
- Content remains on site for the duration of advertiser’s campaign.
Why this product
- Aligns with Visit California’s brand voice, resonates with consumers
- Advertiser may use content in their owned channels.
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