웨스트 할리우드는 강렬하고 독특한 쇼핑 거리를 갖추고 있기 때문에 많은 돈은 쓰기 쉬운 (재미있는) 장소입니다. 물론 적은 돈을 쓸 수도 있지요. 미국에서 가장 유명한 패션 디자이너들이 운영하는 부티크는 실내 디자인의 메카와 보헤미안 펑크 풍의 기념품 가게에서 그다지 멀지 않은 장소에 자리하고 있습니다. $1,200짜리 펌프스나 $12짜리 티셔츠 등 무엇을 원하든, 웨스트 할리우드에는 반드시 사야 할 아이템이 있기 마련입니다.
멜로즈 애비뉴를 따라 걷다 보면 의류, 디자인, 뜻밖의 선물을 다양하게 만날 수 있습니다. 크레센트 하이츠의 동쪽에서는 도쿄 스타일 동물 인형, 문구류, 스티커, 키체인 등을 파는 재팬 L.A.(Japan LA) 같은 펑키한 상점을 만날 수 있습니다. 플라스틱 담쟁이덩굴로 뒤덮인 상가 출입구를 지나면 조이리치(Joyrich)에서 90년대풍 스트리트패션 의류를 만날 수 있으며 스카우트(Scout)에서는 커다란 가죽 샹들리에 아래 세심하게 비치된 빈티지 물품을 구입할 수 있습니다. 멜로즈 플레이스(Melrose Place)와 가까워질수록 상점은 더 고급스러워집니다. 끌로에(Chloe), 래그 앤 본(rag & bone), 앨리스 앤 올리비아(Alice and Olivia), A.P.C 등의 상점이 위치하고 있습니다. 조금 더 서쪽인 로버트슨 블러바드에 가면 미국에서 유명한 디자이너 크리스찬 루부탱(Christian Louboutin)과 헬무트 랭(Helmut Lang)의 상점이 있습니다.
멜로즈와 샌빈센트 블러바드가 만나는 코너에는 각종 가구와 가정 소품이 가득한 세 개 빌딩으로 구성된 퍼시픽 디자인 센터(Pacific Design Center)가 있습니다. 이 센터의 모든 상점이 일반 대중에게 판매하는 것은 아니지만, RH 웨스트 할리우드(RH West Hollywood), 블루 도트(Blu Dot), 다오(Dao), 크리스토퍼 가이(Christopher Guy) 등 주변 구역에 있는 상점에 가면 고급 물건을 구매할 수 있습니다.
사람들을 구경하고 싶다면 선셋 플라자(Sunset Plaza)를 방문해보세요. 선셋 스트립에 자리한 이 쇼핑 구역은 20세기 초반에 생겨났으며 다양한 상점과 개성을 만날 수 있는 곳이 되었습니다. 선셋 플라자에 자리한 르 쁘띠 포(Le Petit Four)에서 여러분의 다리와 지갑이 잠시 쉴 수 있는 시간을 주세요. 캘리포니아식 프랑스 요리를 야외에서 즐길 수 있습니다.
웨스트 할리우드 디자인 디스트릭트는 패션과 예술의 도시입니다. 트렌드를 선도하는 이 지역에는 친근한 분위기의 갤러리는 물론, 장식가들의 꿈의 공간인 초대형 퍼시픽 디자인 센터(Pacific Design Center)가 멜로즈 애비뉴에 자리하고 있습니다. 비벌리 블러바드에 가면 더 많은 인테리어 디자인 쇼룸을 만날 수 있습니다. 고급 부티크에서도 손꼽히는 곳을 원하시면 항상 세련된 분위기를 자랑하는 로버트슨 블루버드를 찾아가시기 바랍니다. 쇼핑백을 잔뜩 들고 상점 사이를 오가는 연예인이 있을지도 모르니 항상 눈을 크게 뜨고 지켜보시고, 선셋 스트립에서 세계적 수준의 공연장, 호텔, 나이트클럽의 유혹을 만끽해 보세요. 음악계 레전드인 닐 영이나 브루스 스프링스틴이 라이브 앨범을 녹음했던 바이퍼 룸(Viper Room)이나 더 록시(The Roxy)에서도 쇼핑을 즐겨 보세요.
웨스트 할리우드에 자리한 성적 소수자들의 성지인 산타 모니카 블러바드에는 각종 바와 클럽, 수상 경력의 레스토랑이 즐비합니다. 리볼버 비디오 바(Revolver Video Bar)에서 숨이 찰 때까지 댄스 실력을 뽐내거나 디 애비(The Abbey)에서 예쁜 칵테일 한 잔을, 또는 로렐 하드웨어(Laurel Hardware)에서 세련되고 맛있는 요리를 즐겨 보세요.
그러나 웨스트 할리우드에 화려함만 존재하는 것은 아닙니다. 조용한 뒷골목에는 현대 건축의 대표적인 건축물이 자리하고 있습니다. 예술건축 MAK 센터(MAK Center for Art and Architecture)의 쉰들러 하우스를 찾아보세요. 1922년 완공된 이 세련된 건축물을 둘러보며 초기 캘리포니아의 실내/실외 건축 양식을 확인해보세요. 웨스트 할리우드의 숨은 명소인 북 수프(Book Soup) 서점에서는 전 세계의 유명 작가의 작품과 사인을 만날 수 있습니다.
West Hollywood is a favorite spot among partying celebrities, but this hip little city also packs in a lifetime’s worth of dining experiences. From stripmall sushi to Old Hollywood haunts, West Hollywood has a cure for every craving.
Fashion and design are integral to the WeHo lifestyle, so it’s not surprising that some of the best food is served amidst stunning decor. Long-standing favorite Lucques from famed restaurateurs Suzanne Goin and Caroline Styne serves French-inspired food in a gorgeous carriage house. Enjoy farm-fresh fare on Eveleigh’s ivy-covered patio. Lauded for its lobster rolls and oyster platters, Connie and Ted’s Restaurant is also a AIA Restaurant Design Awards finalist.
If people-watching is what you’re after, head to one of Innovative Dining Group’s West Hollywood Trifecta: ROKU, Katana (both serving imaginative Japanese cuisine), or BOA Steakhouse. Real Housewives Lisa Vanderpump’s SUR Restaurant & Lounge (featured on the series) and PUMP Restaurant offer eclectic cuisine with posh backdrops and almost-guaranteed reality-star sightings. For a taste of the L.A. glam-rock scene, try Rainbow Bar & Grill on the Sunset Strip, a former hangout of ‘80s bands Poison and Mötley Crüe, serving American-Italian delights. Dan Tana’s also serves calamari fritti-esque fare, but with an Old Hollywood vibe.
Enjoy excellent eats minus the scene at one of the area’s hidden gems. In the eastside of West Hollywood (a neighborhood known fondly as Little Russia), Traktir boasts some of the tastiest borscht in the city, best enjoyed with a side of black bread and horseradish-infused vodka. Royal Gourmet Deli and Stolichnaya Bakery have all the caviar and piroshki your heart could desire. For a uniquely L.A. experience, get a ticket to raw fish heaven at Sushi Park. This unassuming storefront located in a shopping plaza serves a fixed-price omakase menu with exceptionally fresh and delicately prepared plates.
A number of the chicest hotels in Los Angeles can be found nestled between Hollywood and Beverly Hills. Located in the heart of the city, West Hollywood offers an ideal location for travelers. Its centrality makes nearly any attraction easily accessible—but there’s so much to see and do in walkable WeHo, you might never want to leave.
Just outside the borders of West Hollywood sits the infamous, castle-like Chateau Marmont, perched atop Sunset Boulevard. Although the hotel sets the bar high for pure luxury and movie star elegance, the longtime celebrity is hardly the only posh game in town. The London West Hollywood oozes British charm with textured walls, velvet couches, and mosaic-tiled bathrooms. Enjoy a private viewing of works by de Kooning, Rauschenberg, Miró, and more at Le Petit Ermitage, where the owner displays his art collection on the walls—and guests who book suites are treated to their very own butlers. Some of the best views in the city can be found from the windows of the Sunset Tower Hotel, an art deco landmark which also houses Tower Bar.
If you’re in the market for a thoroughly hip experience, there are plenty of boutique options as well. The Charlie Hotel, a garden bungalow that was formerly Charlie Chaplin’s private grounds, is a quiet retreat in the center of the city. In-room fireplaces paired with mod-style decor make The Chamberlain a cozy respite—with a rooftop pool and patrons that like to party. Popular among the younger crowd, the Andaz West Hollywood eschews the standard front desk for check-in tablets, a complimentary wine happy hour, and sweeping views of the Hollywood Hills.
Santa Monica Boulevard has inspired decades of artists. From Nat King Cole’s “Route 66” to Sheryl Crow’s “All I Wanna Do,” the street has long been known as a place where one can have a very good time. Spanning nearly the entire city of Los Angeles, from West Hollywood to the Santa Monica Pier, there’s plenty of fun to be had exploring the boulevard.
Santa Monica Boulevard slices a horizontal line through the city, cutting through West Hollywood, Beverly Hills, Century City, Westwood, West Los Angeles, and Santa Monica. A drive down the boulevard is a great way to explore Los Angeles—and what better way to end any trip than to dip your feet in the Pacific at Santa Monica State Beach while you watch rollerbladers skate by on the boardwalk?
The cultural center of the street is its westbound terminus in West Hollywood. Here, the busy four-lane road becomes a walkable street full of fun shops, eclectic restaurants, and plenty of culture. Look for iconic Route 66 signs as well as neon artwork honoring the road’s rich history and outposts like Irv’s Burgers serving up delicious nostalgia. The Percent for Public Art initiative mandates that all new development include a form of public art (think sculptures, neon signs, and vibrant murals).
On the east end of the West Hollywood section sits Little Russia. Try the smoked fish and fresh blini from the local deli Kashtan, or unwind at Voda Spa’s traditional banya complete with a dry sauna and cold pool. The west end is the heart of Los Angeles’ vibrant LGBTQ neighborhood. Stop in for a drink at The Surly Goat or Saddle Ranch Chop House. During the day, take a moment to reflect along the West Hollywood Memorial Walk, which honors victims of HIV/AIDS. Rainbow flags and bronze plaques stand in quiet tribute.
Thanks to an impressive number of distinct shopping districts, West Hollywood is a very easy (and fun) place to spend some serious cash—or even just a little. Boutiques from the country’s most famous fashion designers can be found just a few blocks from an interior design mecca and bohemian-punk gift shops. Whether you’re in the market for $1,200 pumps or $12 t-shirts, there’s something in WeHo you simply must have.
Walk up and down Melrose Avenue for a mix of apparel, design, and unexpected gifts. East of Crescent Heights, you’ll find funky gems like Japan LA, featuring Tokyo–style stuffed animals, stationery, stickers, keychains, and the like. Behind a plastic ivy-covered storefront, Joyrich sells 90s-inspired streetwear, while at Scout, you can hunt for vintage finds, carefully merchandised below a giant leather chandelier. The closer to Melrose Place, the higher the price tags. Labels including Chloe, rag & bone, Alice and Olivia, and A.P.C. all have outposts here. Just a bit farther west, on Robertson Boulevard, sit such household-name designers as Christian Louboutin and Helmut Lang.
On the corner of Melrose and San Vicente Boulevard you’ll find the Pacific Design Center, a massive three-building complex filled with furniture and homewares. Not all vendors in the center sell to the public, but in the surrounding blocks, you’ll find luxury establishments, including RH West Hollywood, Blu Dot, Dao, and Christopher Guy.
If you’re in the mood to people-watch, head to Sunset Plaza. This shopping area on the Sunset Strip dates back to the early 20th century and is full of both colorful shops and characters. Give your legs and wallet a rest at Le Petit Four, right in the plaza’s center, where you can enjoy California-meets-French cuisine al fresco.
This stylish West Hollywood Design District, roughly defined by the intersections of Melrose Avenue and Robertson and Beverly Boulevards, might be one of the best people-watching areas in Los Angeles. It’s where art and fashion aficionados, trend-setters, and in-the-know celebrities pull up in their Maseratis and duck into shops to search for edgy designs at high-end boutiques, including Moschino, Stella McCartney, and Christian Louboutin.
Also known as an L.A. apex of interior design, WeHo is home to more than 100 trade-only showrooms inside the Pacific Design Center. While some of the center’s stores sell only to design professionals, you can still browse the 1.6 million-square-foot multi-use space. Stop in the designLAb to see the latest exhibition at the rotating gallery, or simply wander the magnificent complex. Designed by influential Argentine-American architect César Pelli, the center consists of three notice-me glass buildings—one race-car red, one cobalt blue, and one forest green.
Dozens of surrounding shops offer one-of-a-kind home goods, apparel, furniture, beauty products, and gifts. Kelly Wearstler sells architecturally inspired women’s wear, jewelry, and home goods. Part gallery, part shop, Leica Store LA offers some of the most coveted photography equipment in the world, while Duroque, Niche, and Christopher Guy all sell high-end art pieces that also serve as functional furniture.
In line with the designer lifestyle, a strong coffee culture permeates the district. Grab a cold brew and an iced matcha croissant at Alfred Coffee in the Alley to better fuel your window shopping. Or sip a vanilla latte with a raspberry-pistachio doughnut from The Assembly as you enjoy the area’s handful of arresting outdoor murals.
At the base of the Hollywood Hills, the city of West Hollywood is the center of LGBTQ Los Angeles. In 1984, West Hollywood became the first majority-gay municipality in the country, and ever since, its rich tradition of pride and acceptance has been enjoyed by locals and visitors alike. Today, LGBTQ residents comprise more than 40 percent of the 1.9-square-mile community, and the crosswalks are painted as welcoming rainbows.
It goes without saying that the entire area is LGBTQ-friendly, with excellent restaurants, hotels, and shopping on every corner. As for nightlife, consider The Abbey as your first stop. One of the most famous gay bars and nightclubs in the world, The Abbey has everything from go-go dancers to high-end cocktails, and surprisingly good food. Turn up the volume at the aptly named Girl Bar, check out Fubar if you’re looking for an underground feel, or The Bayou for a late-night happy-hour scene. Round out the weekend with drag queen bingo nights held every Sunday at Hamburger Mary’s.
Come June, West Hollywood becomes the home base for the LA Pride Festival and Parade. The monthlong celebration includes festivities around the city, but the main event is the two-day festival in West Hollywood Park, which welcomes more than 400,000 people each year. Listen to A-list musicians perform on the event’s three stages and watch the elaborate floats roll by at Sunday’s parade. Additionally, One City One Pride commences in late May, honoring LGBTQ visual and performing arts with free events around the city.
There may be no greater concentration anywhere of the young, hip, and beautiful than in the bars and clubs of this infamous stretch of roadway. The 1.6-mile strip of Sunset Boulevard is situated in the lively city of West Hollywood and upholds that lively city's reputation as a nightlife hotspot.
From the heights of swank hotel rooftops like the Mondrian’s SkyBar and the Tower Bar at Sunset Tower Hotel, to the glam-grunge of rock clubs like The Viper Room and Whisky a Go Go, there’s a setting to suit your style and mood. In addition to venues that showcase artists ranging from indie singer/songwriters to major-label headliners, there are iconic comedy clubs such as The Laugh Factory and the Comedy Store. Or head to The Roxy—where Rocky Horror Picture Show premiered in 1974—for live music in an intimate, 500-capacity venue.
Grab a fireside cocktail at The Den on Sunset or pair a hand-selected Irish whiskey with sliders at Rock and Reilly’s Irish Pub before or after a show. Hotels aren’t just for sleeping—popular venues like Bar Marmont (at Chateau Marmont) and the super-secret Mmhmm cocktail bar at The Standard are sleek spots to see and be seen.
The Sunset Strip isn’t just rock and roll. Spend the afternoon shopping at Sunset Plaza, which contains more than 20 stores, like Armani Exchange and H&M. Book lovers, don’t miss the iconic Book Soup, L.A.’s largest independent bookstore, with floor-to-ceiling shelves that contain more than 60,000 titles, many of which are limited edition. The store hosts frequent author readings, so check its calendar to meet your favorite novelist or hear from up-and-comers.