California Welcome Center - Auburn

Note: California Welcome Center, Auburn is currently operating as a virtual center. Please call (530) 887-2111 or email between 9AM – 5PM daily for travel assistance or local information.

Placer County is paradise for outdoor enthusiasts, wine connoisseurs, epicureans and history buffs alike. Though Placer County is famous for its rich Gold Rush history, there is as much “gold” in the modern day activities as the famous American River that flows through the canyons. In Placer County you can hike among pine trees, raft the glorious rivers, mountain bike in the endurance capital of the world and then picnic under live oaks with a bottle of Mediterranean style wine all in one day. If it is a leisurely pace you desire, sip wine at an award winning winery in the central county communities of Auburn, Newcastle and Loomis, tee up at one of the many pristine golf courses or sail the emerald waters of North Shore Lake Tahoe. And finally, if history is what you are looking for, Placer County is rich with a bounty of museums and historic sites.

Allow our past to catch up with you as you visit our many antique shops and unique museums. Let a drive through our rich agricultural lands refresh and revitalize you. Feel pride in our heritage as you attend one of our fine festivals. Seek the quiet serenity of nature on one of our many wilderness peaks, or the thrill of a lifetime as you ski down one of Lake Tahoe's mountains.

Outdoor enthusiasts thrill at the county's abundance of year-round recreational activities while others marvel at the array of galleries, theaters, musical and festival events. Shoppers love the large selection of boutiques, specialty shops and farmer's markets. Everyone enjoys the variety of restaurant choices from fine cuisine to family style dining, and the range of lodging and accommodations from the luxurious to quaint and romantic.

Whether you come for lunch or a lifetime, we invite you to visit and discover Placer County for yourself. 

Hours: Monday thru Saturday 9:30 am to 4:30 pm and Sunday from 11 am to 4:30 pm