About four miles down the coast from this Carpinteria shop, you can watch surfers riding the celebrated point wave that inspired this company’s name. Dubbed “the Queen of the Coast,” Rincon has also been called Southern California’s finest wave and “America’s gold standard pointbreak.”
Rincon Designs Surf Shop owner and Carpinteria native Matt Moore has been a board shaper since he was a kid, and he opened Rincon Designs in 1980. The shop now occupies two storefronts in the heart of this Santa Barbara County town—one side painted a bright turquoise, with a wooden longboard next to the entrance, and the other side a Western-style facade made of planks and cobblestones. Moore still makes boards on-site—“mowing foam,” as shapers call their craft. You’ll also find shorts, sunglasses, and a great collection of Rincon-branded hoodies, caps, and T-shirts. If you ever decide to make the move from wannabe to waverider, Rincon Designs also rents wetsuits and surfboards.