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Huntington Beach Surf Shops

Experience the Times Square of California surf culture

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Since the 1950s opening of Gordie Surfboards beneath the city’s landmark pier, Huntington Beach (nicknamed “Surf City USA") has been home to a remarkable 47 surf shops, as well as the headquarters for both Quiksilver and Roxy. Two don’t-miss shops, though, are Jack’s Surfboards and Huntington Surf & Sport.

Indeed, surfing’s equivalent of Times Square or Hollywood and Vine might be the intersection of Huntington Beach’s Main Street and Pacific Coast Highway. On one corner is Jack’s Surfboards, a surfing palace that began as a modest shop in 1957. Outside, you can pay tribute to surfing greats memorialized in a slew of granite monuments at the Surfing Walk of Fame.

On the opposite corner is Huntington Surf & Sport’s flagship store, which is home to the Surfers’ Hall of Fame—the sport’s Grauman’s Chinese Theater—thanks to the footprints, signatures, and handprints of the biggest names in surfing. A statue of Duke Kahanamoku, the three-time Olympic swimming gold medallist and Hawaiian surfing icon who helped bring the sport to Huntington Beach, stands in the plaza outside. Inside, you’ll find a surfing megastore, with a huge wetsuit room and a massive collection of boards from leading shapers. Take a break in the store café Java Point, where you can hang with surfers fresh from the lineup along the Huntington Pier.

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Snapshots from our travel insiders

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