In Santa Maria Valley, a new year means the celebration of a new growing season. The Central Coast region’s cool ocean breezes make fruits and vegetables taste all the sweeter, and its long-standing ranch culture makes for a unique style of barbecue. From Jan. 9–31, hungry visitors are invited to the three-week-long Santa Maria Restaurant Week. Featured entrees, showcasing the region’s best flavors, are priced at a celebratory $20.20. For an immersive Santa Maria experience, head to the Century Room at the Historic Santa Maria Inn.