What started as a humble cherry stand in 1908 is now a massive roadside attraction, welcoming more than 3 million visitors each year. Located 40 miles northeast of Monterey, Casa de Fruta in Hollister features a 10,000-square-foot market, 24-hour restaurant, sweetshop, RV park, 14-room inn, and playground. The market sells road-trip-friendly dried fruit, nuts, wine, and fresh produce from all over the state—visitors can try strawberries from Watsonville, pistachios from Fresno, garlic from Gilroy, and more. The family’s wine is offered in the traditional white, red, and blush, but visitors most often leave with a bottle of Casa de Fruta’s signature pomegranate wine.
Casa de Fruta