Privacy Policy EmeraldBay_RodHanna_1280x642

Privacy Policy

The California Travel & Tourism Commission (the 'Commission') recognizes that its members, visitors, users and others (collectively or individually 'Users') who use www.visitcalifornia.com (the 'Website') value their privacy.  This Privacy Notice details important information regarding the use and disclosure of User information collected on the Website. The Commission provides this Privacy Notice to help you make an informed decision about whether to use or continue using the Website.

This Privacy Notice is incorporated into and is subject to our Terms of Use.  Your use of the Website and any personal information you provide on the Website remain subject to the terms of this Privacy Notice and our Terms of Use.

Please note that any audio recording, composition, video, image or other content posted at the direction of Users onto the Website becomes published content and is not considered personally identifiable information subject to this Privacy Notice.

Commission Privacy Policy

Pursuant to Government Code Section 11019.9, all departments and agencies of the State of California shall enact and maintain a permanent privacy policy, in adherence with the Information Practices Act of 1977 (Civil Code Section 1798 et seq.), which includes, but is not necessarily limited to, the following principles:

(a) Personally identifiable information may only be obtained through lawful means.

(b) The purposes for which personally identifiable data are collected shall be specified at or prior to the time of collection, and any subsequent use of the data shall be limited to and consistent with the fulfilment of those purposes previously specified.

(c) Personal data may not be disclosed, made available or otherwise used for a purpose other than those specified, except with the consent of the subject of the data, or as required by law or regulation.

(d) Personal data collected shall be relevant to the purpose for which it is needed.

(e) The general means by which personal data is protected against loss, unauthorized access, use, modification or disclosure shall be posted, unless the disclosure of those general means would compromise legitimate agency objectives or law enforcement purposes.

Each department shall implement this privacy policy by:

  • Designating which position within the department or agency is responsible for the implementation of and adherence to this privacy policy;
  • Prominently posting the policy physically in its offices and on its Internet website, if any;
  • Distributing the policy to each of its employees and contractors who have access to personal data;
  • Complying with the Information Practices Act (Civil Code Section 1798 et seq.), the Public Records Act (Government Code Section 6250 et seq.), Government Code Section 11015.5 and all other laws pertaining to information privacy, and
  • Using appropriate means to successfully implement and adhere to this privacy policy.

The Information Commission collects

  1. User Provided Information: In order to operate the Website and to provide you with information about services that may be of interest to you, we may collect 'personal information' (i.e. information that could be used to contact you directly (without using the Website) such as your full name, postal address, phone number or email address, and any other identifier that permits the physical or online contacting of a specific user), 'demographic information' (i.e. information that you submit, or that we collect, that is neither personal information nor financial information; this may include but is not limited to your postal code, home town, gender, username, age/birth date, occupation, interests and the content of communications between you and other members over the Websites). Nowhere on the website do we knowingly collect personal information from minors under the age of 18, as we require that all users represent to us that they are at least 18 years old.
  2. Cookie information: When you visit the Website, we may send one or more cookies, a small text file containing a string of alphanumeric characters, to your computer or mobile device in order to uniquely identify your browser. The Commission uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Website may not function properly if the ability to accept cookies is disabled. If you wish to opt out of cookies that allow us to provide advertisements while you are in California and that collect aggregate information on the website features that influence where people visit, click here.
  3. Log file information: When you use the Website, our servers automatically record certain information that your web browser sends whenever you visit the Website. These server logs may include information such as your web request, Internet Protocol ('IP') address, browser type, browser language, referral/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
  4. Clear GIFs information: When you use the Website, we may employ 'clear GIFs' (aka Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e. in a non-personally identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients. 

The way the Commission uses your personal information

  • If you submit personally identifiable information to us through the Website, then we will use your personal information to operate, maintain and provide to you the features and functionality of the Website.   We will also use your email address and your other personal information in order to contact you in connection with your activities on the Website (including, but not limited to, confirmation emails, important news about the Website and so on). To operate the Website, including supporting your activities on the Website, we may share your personal information with our agents, representatives, contractors and service providers so that they can provide us with services such as email origination, receipt or support services, and customer relationship management services.
  • Any video recordings that you submit to the Website may be viewed by the general public.
  • We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt in or opt out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major changes to the Website or for customer service purposes).
  • We use both your personally identifiable information and certain non-personally identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Website and to create new features, promotions, functionality and services by storing, tracking and analysing User preferences and trends.
  • We use cookies, clear gifs and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed etc.; and (e) track your entries, submissions and status in promotions, sweepstakes and contests.

When the Commission discloses information

  • We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt in or opt out.
  • We do share non-personally identifiable information (such as anonymous User usage data, referral/exit pages and URLs, platform types, number of clicks etc.) with interested third parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions and/or functionality on the Website.
  • We may release personally identifiable information and/or non-personally identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or to respond to a court order, subpoena or search warrant.
  • The Commission also reserves the right to disclose personally identifiable information and/or non-personally identifiable information that the Commission believes, in good faith, is appropriate or necessary to enforce our Terms of Use, in order to take precautions against liability, to investigate and defend the Commission against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Website, and to protect the rights, property or personal safety of the Commission, our Users or others.

Third-party advertisers, links to other sites

The Commission allows other companies, called third-party ad providers or ad networks, to provide advertisements within the Website. These third-party ad providers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Website. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript or Web Beacons) to record your general location, measure the effectiveness of their advertisements, and to personalize the advertising content you see, including providing you with advertisements while you are visiting California.

The Commission does not provide any personally identifiable information to these third-party ad providers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt in or opt out. However, please note that if an advertiser asks the Commission to show an advertisement to a certain audience or audience segment and you respond to that advertisement, the advertiser or ad provider may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Website, such as the number of times you have viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad providers or ad networks (see links below) for more information on their practices and for instructions on how to opt out of certain practices. The Commission's privacy policy does not apply to, and we cannot control the activities of, other such advertisers or websites.

Currently, the Commission has relationships with the following third-party ad providers or ad networks: Operative.

Our commitment to data security

The Commission uses commercially reasonable physical, managerial and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to the Commission and you do so at your own risk. Once we receive your transmission of information, the Commission makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of any of our physical, technical or managerial safeguards.

If the Commission learns of a security systems breach, then we may attempt to notify you electronically so that you can take the appropriate protective steps. The Commission may post a notice on the Website if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent for receiving an electronic notice) you should notify us at the address provided in the section below, under the heading 'Contact Information'.

Special note for international users

The Website is hosted in the United States and is intended for and directed to Users in the United States. If you are a User accessing the Website from the European Union, Asia or any other region with laws or regulations governing personal data collection, use and disclosure that differ from United States laws, please be advised that through your continued use of the Website, which is governed by US law, this Privacy Notice and our respective Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.

In the event of merger, sale, bankruptcy or substantial change of control

In the event that the Commission is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred or used.

How to change your personally identifiable information

After registering, you may review and request to make changes to your personally identifiable information at any time. You may review and/or make changes to your personally identifiable information by logging into your account and making such changes.

Changes and updates to this Privacy Notice

This Privacy Notice may be revised periodically and this will be reflected by the 'effective date' below.  When we make any changes to our Privacy Policy, we will send a notice to your account informing you that certain changes have been made and encouraging you to revisit this web page.

In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received the personal information you provided. Your continued use of the Website constitutes your agreement to this Privacy Notice and any future revisions.

For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Please contact the Commission with any questions or comments about this Privacy Notice, your personal information, your consent, or your opt-in or opt-out choices using this contact form.

Privacy Policy effective date: this Privacy Notice is effective as of 1 July 2009.

Contact information: please contact the Commission with any questions or comments about this Privacy Notice using the contact information found at www.visitcalifornia.com.

Visit California will not sell your data to outside parties. If you have questions about how your data was captured, please contact us at the address below.

Email: [email protected]

Address: 555 Capitol Mall, Suite 1100, Sacramento, CA. 95814