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Palace Hotel
Northern California
Discover the San Francisco Bay Area

A crimson bridge, cable cars, a sparkling bay, and streets lined with elegant Victorian homes—San Francisco is undeniably one of the world’s great cities. Located along the Northern California at the state’s distinctive bend in the coast, the region has an alluring magic that stretches beyond the bay to diverse cities with nightlife and trend-setting cuisine.
"I left my heart in San Francisco, High on a hill, it calls to me." –singer Tony Bennett
The Bay Area is also home to some of the world’s finest wine country, including Napa Valley and Sonoma, plus waterfront towns, dramatic beaches, and the tech-savvy southern end of the bay known as the Silicon Valley, where lunchtime ideas at Google, Facebook, and Apple, turn into the next brilliant innovation.
Spotlight: Berkeley
A haven for backyard artists and coffee-shop philosophers, Berkeley has deep roots in the Flower Power movement of the 1960s and ’70s. But...
Hidden Gem: Berkeley's Tilden Park
In the hustle and bustle of the Bay Area, it sounds implausible: a wilderness sanctuary spanning more than 2,000 acres, rife with wildlife,...
Lands End: San Francisco's Oceanfront Gem
While most people beeline to the Golden Gate Bridge for their Instagram shots of San Francisco, some of the most amazing views of the City by the...

Spotlight: San Francisco
It may measure less than 50 square miles and have a population that doesn’t even surpass a million, but...
Golden Gate Bridge
With towers soaring 746 feet/227 metres into the sky, its span arcing across the mouth of San Francisco Bay, and all of it painted bright red-...
Sausalito
Just north of the Golden Gate Bridge, a steep hillside covered in chaparral and eucalyptus drops from Highway 101 to a flat, sunny shoreline, two...
Rock rolls into the wine country again this summer with this three-day event in Napa that features headliners Florence + the Machine, Stevie Wonder, and Red Hot Chili Peppers. With more than 80...
From a candy-colored pastry shop to Michelin-starred dining rooms, top restaurants run by celebrity chefs dot the Golden State. And even if you don’t know these chefs from the TV...
Spotlight: Napa Valley
Napa Valley reigns as the land of grand estates, luxurious tasting rooms, quaint towns and elegant...
Sure wine country is romantic, but now it’s a surprisingly great destination for families too, with a growing number of vineyards trading in elegant tasting rooms for kid-friendly fun zones that...
Get the Spanish spirit at this colorful event. Stroll the grounds of Gloria Ferrer Caves and Vineyards with a glass of bubbly, and take in a whirl of passionate music, flamenco dancing, and food....
Head to the heart of California’s cities for luxurious stays at world-class accommodations. From San Francisco’s historic hotels to celebrity hot spots in Hollywood and Beverly Hills, California’s...
Spotlight: Oakland
It’s been called “San Francisco’s Brooklyn,” and San Francisco’s sister city, just across the water in the East Bay region, has the same kind of...
Top Bay Area Museums
Arts abound in this culturally diverse region, with different experiences and styles all over the Bay Area. Start in...
Juicy heirloom tomatoes and just-picked strawberries. Super-sweet peaches shaped like mini Ufos. Artisanal cheeses, emerald-green olive oils, local wildflower honey—California’s farmers’ markets...
Spotlight: Santa Cruz
This ultra-mellow beach town has a decided split personality—and both sides are cool. First, there’s the woo-hoo family fun of the Santa Cruz...
Sand, water, and kids—it’s a natural combination for easy family fun. This sandy dozen offers appealing, family-friendly features, such as calm water for new swimmers, tide pools for intrepid...
Performing Arts
Nested near the city’s cupola-topped City Hall, impressive performance spaces in San Francisco present some of California’s—and the world’s—...
A celebration of the best in independent and world cinema, this high-powered but low-key event always attracts major filmmakers and stars, as well as some of the hottest independent talents in the...
Get into the spirit of the season in Half Moon Bay, the self-proclaimed “World Pumpkin Capital.” The expansive pumpkin patches you’...
World-Class Dining
Chef Alice Waters and her group of idealistic friends didn’t intend to spark a movement when they opened Chez Panisse in Berkeley in 1971; they...
Spotlight: San Jose
The first hit of this city’s unmistakable techy-ness starts right off the bat—if you get here by plane. Meet Space Observer, a 26-foot/7.9-meter-...
The multistage, 575-mile Amgen Tour of California is the largest cycling event in North America, and every May the course brings...
Spotlight: Silicon Valley
Welcome to California’s tech-centric brain pool. Wrapping around the south end of San Francisco Bay, the communities collectively known as Silicon...
Spotlight: Sonoma County
Historic oceanfront playgrounds, classic city-park charmers, boisterous adventures—smaller theme parks and attractions offer an array of ways to play. These smaller parks offer old-...
Countdowns don’t get any more exciting than this. When conditions are just right, ocean swells pile up against an offshore reef, about 2 miles off the Northern California coastline near...

From cool ways for your kids to learn about wildlife, to an insider’s look at a space station, to a chance to walk through a rain forest or learn about the night sky, there’s a...
Kiss a beluga, see cool movie props, and learn about Walt’s secret hideaway on exclusive and behind-the-scenes tours at California’s theme parks and attractions. Here’s a roundup of worth-the-...
Muir Woods National Monument
To experience one of California’s most unforgettable must-sees, visit this remarkable grove, a hop-skip north of San Francisco. Tucked into an...
Tesla Road - Livermore Wine Country
This often overlooked wine country, a roughly 1-hour drive east of San Francisco, is one of those places that make you feel like you’ve (happily)...
Shopping is an art form in California. Whether you're in search of the perfect cocktail dress or an authentic Mexican piñata, you'll find it here. Want to sample fresh produce? Try our farmers...
Livermore
With warm sun and wide open spaces cradling vineyards, ranches, and wine country estates, the Livermore Valley makes an appealing destination just...