About Us hero-about-us

About Us

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue.


This website and any materials produced by Visit California are created at no expense to taxpayers. Advertisements and content appearing in this website do not constitute an endorsement of products or services by Visit California or the State of California. Information is deemed to be accurate at the time of publication but should be verified in advance.







Residents of the United States and Canada can also receive travel planning information by calling (877) 225-4367.


Members of the California tourism industry looking for the latest research, Visit California marketing plans and information on working with Visit California, please visit industry.visitcalifornia.com.


Media professionals looking for story ideas, media information, downloadable images and more, please visit media.visitcalifornia.com.


Travel trade professionals looking for itineraries, information on California training programs, downloadable images and more, please visit traveltrade.visitcalifornia.com.


For questions regarding advertising on this website, please contact Melinda Sheehan at (650) 324-5631 or email [email protected]

To contact us by telephone, please dial:

  • (916) 444-4429

For issues regarding the website or its content, please email:


For information regarding meetings of the California Travel and Tourism Commission, visit californiatourism.ca.gov.

Information on Proposed New Regulations