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About Us

Dream big in the Golden State

As a nonprofit organization, at Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California. 

We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time.

We’re excited that you’re considering a Golden State vacation and are glad you visited our website to begin planning. We hope you find your inspiration, information and the links to help make your vacation a reality. 

Feel free to Dream Big in the Golden State where all dreams are always welcome. And when you do, please remember to follow our California Responsible Travel Code.

We hope to see you in California soon!

Additional Resources

Looking for travel tips and information?Check out our Travel Tips Page
Want to request a printed Visitor’s Guide or view the digital version?Visit our Travel Guides Page
Are you a member of the California tourism industry looking for the latest research, marketing plans and information on working with Visit California? Visit our Industry Website
Are you a member of the media in search of story ideas, media information and more? Take a look at our Media Website
Are you a travel trade professional looking for itineraries, California training programs and more? Visit our California Star Website
Questions regarding advertising on this website? Contact Stephen Murray
Interested in Visit California meetings?Visit the California Office of Tourism Website

Travelers spent $144.9 billion in 2019 in California, directly supporting more than 1.2 million California jobs and $12.2 billion in state and local tax revenue.

This website and any materials produced by Visit California are created at no expense to taxpayers. Advertisements and content appearing in this website do not constitute an endorsement of products or services by Visit California or the State of California. Information is deemed to be accurate at the time of publication but should be verified in advance.

An ocean shore

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