Since its inception more than a decade ago, the California Travel and Tourism Commission has become one of the nation’s premier state marketing agencies – promoting the California brand and helping to increase tourism and travel-related spending. As an industry-led public/private partnership, CTTC is leading successful marketing campaigns that are having a profound effect. Over the last three years, California has moved from 28th to 2nd among state tourism marketing budgets. In 2006, CTTC met its 2010 domestic market share goals an astonishing five years early. This level of success can only continue with industry support.

This November, assessed businesses will be asked to approve renewal of their assessments that help fund the CTTC. Without the renewal, California would rank last among state tourism marketing budgets – essentially eliminating virtually all tourism marketing for California. Currently, $300 million is allocated for the next six years for tourism marketing. This dramatic increase in resources will allow the CTTC to greatly expand the depth and scope of its marketing programs.

With your support, we encourage you to vote ‘YES’ on the California Marketing Renewal.