Music festivals don't have to cater to just one generation—and that couldn’t be clearer at Pasadena’s first-ever summer concert festival, Arroyo Seco Weekend. Taking its name from the river that runs through Pasadena (Arroyo Seco means “dry stream” in Spanish), the two-day festival debuts on June 24 and 25, and features three stages of live music under the shady oaks of Brookside Golf Course surrounding the Rose Bowl.
Arroyo Seco Weekend is organized by the same company responsible for Coachella in Indio, Calif., which draws boho-chic crowds of roughly 200,000. But unlike its larger cousin, festival-goers can expect a more family-friendly, low-key vibe. The inaugural lineup has a decidedly blues/rock/funk feel with musical acts for every generation—think: Tom Petty & the Heartbreakers, Mumford & Sons, and Fitz & the Tantrums. And while grown-ups are groovin’, kids can have a good time too. The festival has partnered with Kidspace Children’s Museum to offer tons of cool activities for tots. Did we mention that kids 10 and under get in free?
Great live music is certainly part of Arroyo Seco Weekend’s appeal, but the festival is about much more than just the headliners. Here, you’ll get a slice of Los Angeles’ burgeoning cultural scene. You’ll hear local acts, like actor Jeff Goldblum and The Mildred Snitzer Orchestra, who also perform Wednesday nights at the Rockwell in Los Feliz, and sample some of the area’s hautest cuisine: fresh chilled poké from Sweetfin, craft beer from Beer Belly, or Petty Cash’s signature tacos, which are small in size but huge in flavor. If you’re a newbie to L.A., swing by one of the little libraries set up throughout the venue to peruse books about Los Angeles and Pasadena.
Choose between a single day ticket ($125) or weekend pass ($225). Or upgrade to VIP status for access to special viewing areas, more shaded seating, picnic tables and couches, designated restrooms, a charging station (for any Instagram and Snapchat needs, of course), and other perks. While you can purchase preferred parking for $50, free parking is included with every ticket. The festival is expected to return in 2018.