About Us VCW_D_HS_Hero_packtrip_Sunset-TS_1280x642_sized_0_1

About Us

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $126.3 billion in 2016 in California, generating 1.1 million jobs in the state and $10.3 billion in state and local tax revenues.


This website and any materials produced by Visit California are created at no expense to taxpayers. Advertisements and content appearing in this website do not constitute an endorsement of products or services by Visit California or the State of California. Information is deemed to be accurate at the time of publication but should be verified in advance.







Residents of the United States and Canada can also receive travel planning information by calling (877) 225-4367.


Members of the California tourism industry looking for the latest research, Visit California marketing plans and information on working with Visit California, please visit industry.visitcalifornia.com.


Media professionals looking for story ideas, media information, downloadable images and more, please visit media.visitcalifornia.com.


Travel trade professionals looking for itineraries, information on California training programs, downloadable images and more, please visit traveltrade.visitcalifornia.com.


For questions regarding advertising on this website, please contact Melinda Sheehan at (510) 858-3166 or email [email protected]

To contact us by telephone, please dial:

  • (916) 444-4429

For issues regarding the website or its content, please email:


For information regarding Visit California meetings, visit californiatourism.ca.gov.

Information on Proposed New Regulations