Our Mission
The California Travel & Tourism Commission (CTTC) is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. California is currently the number one travel destination in the country. Travel and tourism expenditures total $93.8 billion annually in California, support jobs for nearly 930,000 Californians and generate $5.6 billion in state and local tax revenues.
About California Travel and Tourism Commission
- The CTTC is a not-for-profit, 501(C)(6) corporation formed in 1998 to work jointly with the State of California’s Division of Tourism to implement the annual Marketing Plan, which promotes California as a travel destination. While these two partners (CTTC and Division of Tourism) are separate legal entities, they are commonly referred to jointly as California Tourism.
- From 1998 to 2003, California Tourism consisted of the originally conceived private-public joint marketing venture partnership of the CTTC and the State of California. The sole source of California tourism marketing budget is now directly derived from assessed businesses in the travel and tourism industry.
- The CTTC operates under the auspices of the Business, Transportation and Housing Agency. Secretary Dale Bonner serves as Chair of the organization.
- The 37-member CTTC is composed of individuals from all 12 regions of California. Members represent five principal industry sectors: Accommodations, Restaurants and Retail, Attractions and Recreation, and Transportation and Travel Services, and the Passenger Car Rental Industry. Twenty-four of the commissioners are elected by the approximately 5,000 assessed California businesses; 12 are appointed by the governor; and the 37th is the California Business, Transportation and Housing Agency Secretary. The Commission meets three times a year to direct CTTC’s programs and activities. A 34-member statewide Marketing Advisory Committee also provides input in developing the marketing plan.
- Tourism is California’s fourth largest employer and fifth largest contributor to the gross state product.
California Travel and Tourism Commission, 980 9th Street, Suite 480, Sacramento, CA 95814 Telephone:(916) 444-4429 Fax:(916) 444-0410 Email: info@visitcalifornia.com
Click here to download the CTTC Bylaws
