- Total direct travel spending in California was $96.7 billion in 2007, surpassing 2006 spending impacts by 3.6 percent.
- During 2007, travel spending in California directly supported 924,100 jobs with earnings of $30.0 billion. Travel spending generated the greatest number of jobs in accommodations and food service (534,000) and arts, entertainment and recreation (226,500 jobs).
- Travel spending in 2007 generated $2.2 billion in local taxes and $3.6 billion in state taxes.
- There were 31.9 million domestic air passenger visitor arrivals to California in 2007, an increase of 3.5 percent over 2006.
- California was the destination of 352.3 million domestic leisure and business travelers in 2006 and approximately 14 million international travelers, totaling 366 million visitors, making it the most visited state in America.
- Californians themselves are the mainstay of the state's travel and tourism industry, comprising 83 percent of domestic travel, or 299 million person-trips. Out-of-state visitors account for 53.3 million person-trips. California’s top domestic markets are Arizona, Nevada, Texas, Oregon, Washington, and Illinois.
- Of California’s approximately 14 million international visitors, 4.6 million traveled from overseas in 2006, down 3.7% from 2005. The top seven overseas visitor markets are: United Kingdom (752,000 visitors), Japan (646,000), South Korea (311,000), Australia (286,000), Germany (241,000), China (197,000, excl. Hong Kong), and Taiwan (178,000). Mexico and Canada account for more visitors than all overseas combined: 470,000 Mexican air travelers, roughly 7.6 million Mexican visitors traveling to and through California by land, and 1,037,000 Canadians.
- California's domestic market share climbed from 11.1 percent in 2005 to 11.5% in 2006. California accounts for 21.3% of all overseas travel to America.
- Dining, shopping and entertainment are the most popular expenditure based activities among California travelers. Sightseeing, followed by visiting theme and amusement parks, and beach and waterfront activities, are the most popular recreational pursuits.
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