| California News Brief |
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CALIFORNIA TOURISM COMMISSION AIMS TO DRAW FOREIGNERS |
The California Travel & Tourism Commission is going to the ends of the Earth to lure visitors to the Golden State. Sacramento-based CTTC, which develops and implements marketing programs in partnership with the state's travel industry, approved a $50 million marketing budget for fiscal 2009-10 during its daylong meeting Tuesday at the Hyatt Regency Sacramento downtown. (Sacramento Bee)
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OXNARD CELEBRATES NATIONAL TOURISM WEEK! |
The California Welcome Center (CWC) and the Oxnard Convention & Visitors Bureau celebrates tourism, one of America’s largest industries, during National Tourism Week May 9-17. The public is invited to stop by the CWC during Tourism Week to receive a free gift and enter to win tickets to local attractions. Drawings will be held daily, with one winner selected each day. (Ventura County Star)
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U.S. SEES DECLINE IN INTERNATIONAL TRAVELERS |
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Foreign travelers at Los Angeles International Airport dropped 19 percent year on year in March as Los Angeles and other U.S. cities grapple with a decline in foreign visitors that economists say will further affect the U.S. economy. (People’s Daily China)
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CALIFORNIA'S FREE ROAD TRIPS GUIDE GETS VISITORS EXPLORING |
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The annual guide, produced by the California Travel and Tourism Commission (CTTC) and Sunset Custom Media Solutions, continues to provide detailed driving maps that take readers to some of the best insider spots in California. But consumers will find a difference this year - an emphasis on getting out of the car to enjoy those unique locales. (Sacramento Business Journal)
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NO CARS ALLOWED: OREGON MAN SWINGS THROUGH LODI DURING HIS ATTEMPT TO TRAVEL ACROSS THE COUNTRY USING 100 MODES OF TRANSPORTATION |
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For the Lodi leg of his Un Road Trip, Boaz Frankel cruised into town on a tour that took him by boat, kayak, helicopter, horse-drawn carriage, bicycle, motorcycle, train and even a bit of walking through wine country. His generous hosts threw dinner parties, uncorked Lodi wines, offered up tidbits of history and highlighted all the wine region has to offer. (Recordnet.com)
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| U.S. Travel News |
| DESPITE FLU FEARS, TOURISM OFFICIALS REMAIN OPTIMISTIC |
The travel industry is working to balance real health concerns with the potential economic devastation to tourism in its messages about swine flu. So far the response from the U.S. Travel Association and local travel agencies seems to be paying off. Reaction from the United Kingdom and Germany has been measured and even sympathetic to the United States, and local tourism leaders say they feel optimistic that the swine flu will have little impact on travel to Southwest Florida. (Sarasota Herald-Tribune)
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| DISEASES TRAVEL FAST, BUT SO DO TOOLS TO FIGHT THEM |
Although global pandemics are as old as history itself, diseases and the people who carry them have never been able to move so far, so fast. The number of international air travelers grew fivefold, to 824 million passengers per year, from 1980 to 2007. Although the world is more vulnerable to the rapid spread of disease, many experts say, it has never been more prepared. (The Washington Post)
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| HOMELAND SECURITY'S NAPOLITANO: "PASSIVE SURVEILLANCE' OF U.S. BORDERS SUFFICIENT TO CONTAIN FLU |
Homeland Security Secretary Janet Napolitano said Tuesday the policy of passive surveillance for swine flu at U.S. airports and land ports "makes sense" and sterner steps are not yet necessary. Napolitano also said the Obama administration wouldn't wait for a World Health Organization declaration of a pandemic to deliver a pandemic-like response. (The Associated Press via the Minneapolis Star-Tribune)
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| VISITCALIFORNIA.COM |
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The California Travel & Tourism Commission (CTTC) works to advocate on behalf of the California tourism industry for public policy initiatives that benefit the industry as a whole. As California is the number one travel destination in the nation, policy and programming that benefits the U.S. will ultimately benefit the California tourism industry. With CTTC President and CEO Caroline Beteta participating as the National Chair of U.S. Travel, California is perfectly poised to plan, develop and implement the policies and programs that help the entire travel and tourism industry.
CTTC strives to promote the California product through leveraging and extending CTTC programming to media and industry, ultimately increasing consumer interest and visitation to California. In particular, CTTC practices with both proactive and reactive media relations based on California’s core attributes, including press releases and pitching. In the realm of government relations and public affairs, CTTC is positioned as an industry leader for travel expertise to media, industry and government.
Regards,
Susan Wilcox
Vice President of Communications
Amanda Moreland
Media Relations Manager |
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