California News Brief

NATIONAL TOURISM WEEK AND SWINE FLU REMIND US WE CAN’T TAKE TOURISM FOR GRANTED
These days, we are getting constant reminders about how important tourism is to the state’s economy—as well as how vulnerable it is. With many consumers cutting back on travel due to the recession and ongoing issues like the swine flu “infodemic,” it is a constant battle to remind consumers about why they should still travel. (Fox & Hounds)
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TOURISM A FORCE IN SOLANO COUNTY
Local, state and national tourism leaders on Thursday said tourism is a "huge" financial and economic force in Solano County, the state and nation. They agreed that despite the ongoing recession, more people are expected to travel on Memorial Day and during the summer than did in 2008. (The Reporter)
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FREE ROAD TRIP GUIDE TO CALIFORNIA, DRIVING ITINERARIES AND FAMILY FUN
The free guide, California Road Trips 2009, is now available from the California Travel and Tourism Commission. (examiner.com)
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CALIFORNIA OFFICIALS PREPARE BUDGET CUTS AFTER VOTERS REJECT BALLOT MEASURES
California leaders are preparing painful cuts to deal with a ballooning budget crisis after voters rejected a handful of ballot measures meant to plug less than half of the state's $21 billion deficit. (The Washington Post)
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FREE TOURISM MARKETING WORKSHOP SCHEDULED
The Calaveras Visitors Bureau is hosting a free informational workshop that will focus on the marketing opportunities offered by the California Travel and Tourism Commission (CTTC). (ThePineTree.net)
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U.S. Travel News


WHO CHIEF KEPT FLU ALERT LEVEL AT PHASE 5+

The World Health Organization chief said Monday the U.N. health body will keep the alert against a new strain of influenza at phase 5. WHO Director General Margaret Chan said the new influenza epidemic is now in "a grace period." The WHO chief made the decision as the world health body's annual general assembly began earlier Monday in Geneva with the central focus on how the international community can work together over measures to stop worldwide spread of the new flu and securing vaccines against it. (Breitbart)
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LAWMAKERS EYE BOOST FOR TOURISM INDUSTRY
Some U.S. senators are looking to the tourism industry to help revive the economy. (NASDAQ)
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‘FACES OF TRAVEL’ VOTING ENDS FRIDAY
The public voting period for the "Faces of Travel" contest is now open. The six finalists were selected based upon their creativity, public speaking ability, and a passion and enthusiasm for the travel industry. You can view all six videos and help choose the winner by visiting MeetingsMeanBusiness.com/FacesOfTravel. The winner will receive $5,000 and serve as a travel industry spokesperson, talking to the media, policymakers and other stakeholders. Voting will run until noon EST on Friday, May 22, so cast your vote now! (U.S. Travel Association)
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KEEP AMERICA MEETING DELIVERS 21,000 SIGNATURES TO U.S. SENATE
On behalf of the Keep America Meeting campaign, the U.S. Travel Association has delivered to the U.S. Senate more than 21,000 petition signatures in support of meetings, incentives and events. "The Keep America Meeting campaign galvanized our industry by giving individuals a collective voice to speak out about the importance of meetings, events and incentive travel programs," U.S. Travel Association President and CEO Roger Dow said in a statement. (Successful Meetings)
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TRAVELERS HIT THE ROAD TO ENJOY SUMMER ON A BUDGET
As the summer travel season gears up, motorists from North Carolina and surrounding states are taking to the highways. Faced with a lackluster economy, most are manning the wheel, hitting the road and looking to find a vacation that doesn’t cost an arm and a leg. (Daily Herald)
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POLL: AMERICANS’ CONCERN OVER H1N1 VIRUS EASING
A new national poll indicates that only one in six Americans is worried that someone in the family will get the H1N1 flu. (CNNhealth.com)
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VISITCALIFORNIA.COM

The California Travel & Tourism Commission (CTTC) works to advocate on behalf of the California tourism industry for public policy initiatives that benefit the industry as a whole. As California is the number one travel destination in the nation, policy and programming that benefits the U.S. will ultimately benefit the California tourism industry. With CTTC President and CEO Caroline Beteta participating as the National Chair of U.S. Travel, California is perfectly poised to plan, develop and implement the policies and programs that help the entire travel and tourism industry.

CTTC strives to promote the California product through leveraging and extending CTTC programming to media and industry, ultimately increasing consumer interest and visitation to California. In particular, CTTC practices with both proactive and reactive media relations based on California’s core attributes, including press releases and pitching. In the realm of government relations and public affairs, CTTC is positioned as an industry leader for travel expertise to media, industry and government.

Regards,

Susan Wilcox
Vice President of Communications

Amanda Moreland
Media Relations Manager