California News Brief

VISITORS BUREAU HOPES $2 BILLS WILL MARK TOURISTS’ TRAIL
Visitors and locals alike may do a double-take when cashiers at local businesses hand them their change in coming weeks. (The Press Democrat)
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HUNDREDS RALLY TO SEND MESSAGE OF PRO TRAVEL
The Coachella Valley lost nearly $30 million in convention and meetings travel in the past seven months, hospitality leaders said Tuesday, because of the recession and rhetoric from Washington lawmakers that discouraged businesses to follow through with travel plans. (The Desert Sun)
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TOURISM SLOWDOWN DRAINS REVENUE
Despite a crushing economic crisis affecting the American tourism industry in late 2008, San Francisco managed to survive the year without taking a hit, according to a study commissioned by the Convention and Visitors Bureau. (San Francisco Examiner)
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CALIFORNIA TOUR MOVES TO MAY NEXT YEAR
After four years of racing in February, the 2010 Amgen Tour of California will be held May 16-23, during the same time slot as the Giro d’Italia. (VeloNews)
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TOURISM BUSINESSES LOOK FOR A VACATION FROM SOUR ECONOMY
The economy and changes in visitor behavior may be the biggest challenges facing tourism in 2009. The good news for the north state is vacationers might drive more in an effort to stay closer to home as they look to stretch their budgets, said Berkeley Young, president of travel consulting firm Young Strategies Inc. (Record Searchlight)
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U.S. Travel News

TOURISM WORKERS RALLY TO ENCOURAGE TRAVELERS
Tourism workers in cities around the country rallied Tuesday to encourage Americans to travel more and boost local economies that depend on visitors. The rallies are part of a national campaign organized by the U.S. Travel Association aimed to boost such destinations as Beaumont, Texas; Louisville, Ky.; Cincinnati; Park City, Utah; and Santa Monica, Calif. There were rallies Tuesday in more than 40 cities, according to the association. (The Associated Press via Yahoo! Finance)
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SENATE TO EXAMINE TRAVEL, TOURISM ISSUES
A Senate Commerce subcommittee hearing on travel will be a highlight of the 26th Annual National Travel and Tourism Week planned for this week, the U.S. Travel Association reports. U.S Travel says the hearing will help spark a nationwide focus on travel as a solution to America's ongoing economic challenges. (Travel Agent Central)
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NEW  WEB SITE: DISCOVERAMERICA.COM
A new Web site has been launched to help Americans explore their own country: DiscoverAmerica.com. DiscoverAmerica.com includes an interactive map that gives mileage from city to city, an activity finder listing more than 3,000 experiences, attractions and events, including museums, gardens, ski slopes, festivals and parks. The site also offers links to tourism information for all 50 states, as well as for more than 100 cities and other destinations. (The Associated Press via Yahoo! News)
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TRAVEL AND TOURISM INDUSTRY PLAYS CRITICAL ROLE IN ECONOMY
Travel and tourism play a critical role in the nation's economy as one of America's largest industries. In fact, $740 billion was spent by domestic and international travelers in 2007. Travel is among the top 10 industries in 49 states in terms of employment, and one of every eight U.S. jobs is created directly or indirectly by travel and tourism. (The Wichita Eagle)
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KEEP AMERICA TRAVELING
The unintended consequences of less travel and tourism are devastating for our economy. Mass cancellations of legitimate business travel as well as meetings and events around the country have already cost thousands of hotel and hospitality industry employees their jobs, while many more remain concerned about their futures. According to estimates by Smith Travel Research and the U.S. Travel Association, meeting, event and incentive cancelations in January and February 2009 resulted in more than $1.9 billion in lost travel spending and cost nearly 20,000 American jobs. (Travel Research Online)
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WHY CUTTING BUSINESS TRAVEL COULD BE A FALSE ECONOMY
With the global economic downturn biting hard, corporations everywhere are looking around for costs to save, budgets to trim. It's thus little surprise that one area to suffer already has been business travel. (CNN)
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GLOBAL TOURISM DROP
World Tourism is expected to grow by an average of four percent over the next 10 years, according to Jean-Claude Baumgarten, president of the World Travel Tourism Council. Baumgarten said that with the Caribbean so dependent on travel and tourism, proper air access must be realized with airlines combining forces in order to survive. (Nation News)
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MEMORIAL DAY TRAVEL TO REBOUND
Memorial Day travel is expected to rebound this year, thanks to a decline from 2008's record gas prices and discounts on hotels, the motorist group AAA said Tuesday. (CNNMoney.com)
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VISITCALIFORNIA.COM

The California Travel & Tourism Commission (CTTC) works to advocate on behalf of the California tourism industry for public policy initiatives that benefit the industry as a whole. As California is the number one travel destination in the nation, policy and programming that benefits the U.S. will ultimately benefit the California tourism industry. With CTTC President and CEO Caroline Beteta participating as the National Chair of U.S. Travel, California is perfectly poised to plan, develop and implement the policies and programs that help the entire travel and tourism industry.

CTTC strives to promote the California product through leveraging and extending CTTC programming to media and industry, ultimately increasing consumer interest and visitation to California. In particular, CTTC practices with both proactive and reactive media relations based on California’s core attributes, including press releases and pitching. In the realm of government relations and public affairs, CTTC is positioned as an industry leader for travel expertise to media, industry and government.

Regards,

Susan Wilcox
Vice President of Communications

Amanda Moreland
Media Relations Manager