| California News Brief |
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CALIFORNIA PUSHES FOR MORE GERMAN TOURISTS |
The California Travel and Tourism Commission unveiled a new German Web site to attract more German-speaking travelers to the Golden State. “Germany, our fifth-largest overseas market, loves the California lifestyle, and research shows that although 49 percent of German travelers book their air tickets via travel agents, their decision on where to visit is made largely by Internet research,” said Caroline Beteta, president of the CTTC. (MSN Money)
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TOURISM OFFICIALS REACH OUT OT CHINESE |
Valley hosting golf tournament to raise money for victims of massive quake that killed 69,000-plus
The Coachella Valley will host 100 tour operators, travel media, corporate and government officials from China for three days in May in conjunction with a charity golf tournament. The first California Sunshine Charity Invitational Golf Tournament will raise money for earthquake relief in memory of the Wenchuan earthquake. More than 69,000 people perished in the May 12 disaster, and as many as 18,200 are missing still. The event is part of greater efforts by the California Travel and Tourism Commission to reach out to the Chinese travel market. The World Tourism Organization estimates China will have 100 million outbound travelers by 2015. (The Desert Sun).
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TRAVEL SECTION'S FAVORITE CALIFORNIA BEACHES |
When we think Colorado, we think Rockies. Missouri? The Mississippi River. And California? Well, we have so many fabulous physical features that it’s hard to choose one. But for our purposes, we’re concentrating on beaches, if only to rub it in to Colorado and Missouri. The staff has chosen its favorites… (LA Times)
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NOW IS NOT THE TIME TO SCALE BACK ON MARKETING |
During a recession, when everyone is bunkering down and cutting back, it’s very tempting for tourism agencies to scale back on tourism marketing. Some destination marketing organizations (DMO’s) across the country and in California are scaling back, for example, on international marketing and focusing more on drawing tourists from their own back yard – reminiscent of strategies used after 9-11. (Fox&Hounds Daily)
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| U.S. Travel News |
| “GRASSROOTS ARMY” NEEDED TO FIGHT NEGATIVE PERCEPTIONS |
Roger Dow, president and CEO of the U.S. Travel Association, today unveiled the Industry Coalition’s new information and advertising campaign called “Meetings Mean Business” to fight “irresponsible attacks” from the government and the media that are causing, what he characterized as massive cancellations of meetings, incentives, and events, as well as postponements of future bookings. (MeetingsNet)
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| HOTEL CEOs BITE BACK AT ANTI-TRAVEL TALK |
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Political outrage over the use of public money on corporate perks is scaring many companies away from legitimate travel spending and could -- if unchecked -- cost thousands of jobs in the U.S. hospitality industry, according to hotel, casino and airline leaders. (Reuters).
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| FALLOUT FROM JUNKET INCIDENTS WORRIES CONVENTION PROMOTERS |
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Public anger over junkets taken by executives whose companies received federal bailout money threatens a convention and meetings business that employs a million people, including thousands in Spokane, local officials said Friday at a River Park Square rally. (The Spokesman-Review).
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| VISITCALIFORNIA.COM |
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Welcome to spring in California!
This is the first installment of our California news bulletin, which you will receive once a week.
Included in each bulletin, you will find featured news about California,
as well as National news which will address issues affecting the tourism industry.
Regards,
Susan Wilcox
Vice President of Communications
Amanda Moreland
Media Relations Manager |
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