The California Travel and Tourism Commission’s (CTTC) is launching its first-ever national Japanese television spots on June 20, 2008, featuring the ever-popular Governor Arnold Schwarzenegger.  The $5.1 million ad campaign features the slogan “Nandemo Alifornia,” which means “California has it all.”  California’s diverse and abundant tourism product and easygoing lifestyle are showcased in television spots, newspaper advertisements and billboards in the Tokyo and Osaka areas.  In 2007, California welcomed 675,000 Japanese visitors, a 4.5 percent increase from the previous year.  Japan is the second largest overseas travel market for California, behind the UK. 

Broadcast and publication of the CTTC creative is approved for editorial use only and must include mandatory credit to the California Travel and Tourism Commission.   For questions about rights usage, contact Kat Burnside at kburnside@visitcalifornia.com or (916) 319 - 5421.

Governor Arnold Schwarzenegger appears in two :15 second TV commercials in Japan promoting California tourism. 

• 15 Second Advertisement - Download Quicktime Version (14 MB)
  
• 15 Second Mock Press Conference - Download Quicktime Version - (12 MB)
  
   

Governor Arnold Schwarzenegger welcomes Japanese visitors to California in print ads and billboards in the Tokyo and Osaka areas.

• Governor-Newspaper(Final).pdf
• Governor-Transit-Ad(Final).pdf