California Travel and Tourism Commission   My Trip Visitor's Guide
United States
Choose your country for personalized content:
Or get online brochures on visiting California in these languages:

Home  | Lifestyle
Lifestyle

Eureka! That's California's motto, which means "I have found it." Whatever it is you're looking for, you can surely find it here. A destination that has to be experienced to be truly appreciated, California epitomizes a place where anything can happen - and usually does. Californians revel in their quirks and contradictions, and are proud to live in one of the most diverse and exciting places in the world. We work, we play, we dream, we breathe, we exist - we extend an open invitation for you to embrace your inner Californian and find yourself here. So, come live life in the fast lane, but don't forget to recycle!

Start with a quick history lesson to set the stage for what California is about, and browse the tidbits below that speak about our personal interests and cultural heritage.

Diversity


More than 200 different languages are spoken in California. The arrival of people from every corner of the globe makes the state one of the most tolerant, cosmopolitan and open-minded societies on the planet. By embracing our people, we also embrace their culture, lifestyle, language and religion. Lucky us, and lucky you: all these different cultures create an undeniable variety of music, art, dance, histories and celebrations – not to mention cuisine – just waiting for you to explore.

  • African American - California is rich in African American culture and history. Many came here to follow their dreams, or find a new life.
  • Asian and Pacific Islander - Nearly 40% of the U.S.’s Asian American population lives in California.
  • Latino - One out of every three Californians is Latino, which translates to more than 14 million people making their mark on the state’s culture.
  • Native American - California’s native people are actively reviving and preserving their languages, traditions and culture.
  • Gay & Lesbian - Perhaps no other place in the country has been as closely associated with gay and lesbian culture and lifestyle as California.

Eco-Awareness


California has been blessed with vast resources, and its residents have been committed to making the state green. Most Californians are very conscious of the natural environment and have been successful largely in conserving lands and protecting endangered species. Throughout the state, you will find a staggering geographical diversity in landscapes – tide pools, chaparral, forests, lava beds, and just about any other ecological zone. In addition to the many national parks and forests, the state park system extends your reach to wildlife reserves, long stretches of coastline, and other environmentally sensitive habitats.